European travelers are showing a notable trend of rethinking or canceling trips to the United States. This shift is linked by travel industry reports and anecdotal evidence to the policies and rhetoric associated with the administration of President Donald Trump. While some official data shows fluctuating visitor numbers, a pattern of European travelers opting for alternative destinations is emerging.
Traveler Sentiment and Booking Trends
Reports from across Europe indicate a growing reluctance among citizens to plan or proceed with visits to the U.S. This trend appears to stem from a combination of factors related to U.S. policies.

Travel agents on the continent have observed a decrease in bookings and online searches for U.S. destinations.
This has led some agencies to redirect their advertising efforts towards other countries.
Anecdotal accounts suggest a direct impact of specific U.S. government actions on individual travel decisions.
Contributing Factors to Traveler Hesitation
Several key issues are cited as primary drivers behind the decline in European interest in visiting the U.S.
Immigration and Border Policies: Concerns about stricter border controls, enhanced scrutiny at U.S. ports of entry, and the search of travelers' electronic devices are frequently mentioned as deterrents. The tightening of visa policies and the perceived "persecution of illegal migrants" contribute to this unease.
Political Stance and Rhetoric: The U.S. president's questioning of long-standing alliances with European nations, involvement in global trade disputes, and public statements have been cited as reasons for European dissatisfaction.
Specific Policy Disputes: The Danish government and its citizens, in particular, have reacted strongly to rhetoric concerning Greenland, an autonomous Danish territory.
Shifting Travel Preferences
As European travelers reconsider U.S. trips, there is evidence of a redirection of interest towards alternative destinations.
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Canada is frequently mentioned as a preferred alternative, with some travelers viewing a visit as a gesture of solidarity.
German travel agencies specifically note a shift in client focus towards Canada.
The perceived political climate in the U.S. is driving some Europeans to seek destinations with different geopolitical outlooks.
Data and Observations
While some data points present a more complex picture, the overall trend suggests a cooling of European interest in U.S. travel.
One report indicated a 15 percent year-on-year increase in British visitors in April, following a 14 percent drop in March. This uptick might be attributed to discounted airfares offered by European airlines.
However, a separate analysis noted a sharp decline in internet searches for flights to the U.S. from countries like France, Italy, and Spain during March.
An economics firm pointed to factors like the timing of Easter holidays and a stronger U.S. dollar in March as contributors to a previous decline in visitor numbers.
Expert and Industry Insights
Industry professionals and data providers offer perspectives on the evolving travel landscape.
Didier Arino, head of French travel consultancy Protourisme, suggested that while policy issues are a deterrent, discounted flights might have temporarily boosted April travel figures.
Mirko Lali, CEO of travel data provider Data Appeal, observed a significant drop in U.S. flight searches from key European markets in March.
Travel data firms and agents report that European travelers are actively searching for and booking trips to other nations, indicating a broader reevaluation of travel plans.
Conclusion and Implications
The available evidence suggests that a confluence of U.S. policies, political rhetoric, and immigration scrutiny is contributing to European travelers rethinking or canceling trips to the United States. While seasonal factors and promotional offers can influence short-term visitor numbers, the sustained reports from travel agencies and data providers indicate a potential long-term impact on U.S. tourism. The U.S. hospitality and airline industries may face challenges as a result of this shift in traveler sentiment, with a greater emphasis on alternative destinations like Canada. Further monitoring of travel statistics and sentiment surveys will be crucial to fully assess the extent and duration of this trend.
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Sources Used:
Fortune: Europeans are rethinking trips to the U.S.—here's what's really driving tourists away. Published: June 2, 2025. https://fortune.com/europe/2025/06/02/trump-immigration-policies-nationalist-agenda-tariffs-driving-european-tourists-away/
USA Today: These European travelers are rethinking US trips due to Trump policies. Published: March 24, 2025. https://www.usatoday.com/story/travel/news/2025/03/24/european-travelers-reconsider-us-trips-trump/82634608007/
The Independent (via SB.BY): European tourists cancelling trips to US because of Trump’s policies. Published: April 1, 2025. https://www.sb.by/en/the-independent-european-tourists-cancelling-trips-to-us-because-of-trump-s-policies.html
The Financial Express: Europeans cancel US trips: Border security, immigration scrutiny grows. Published: April 12, 2025. https://www.financialexpress.com/world-news/europeans-cancel-us-trips-amid-enhanced-border-security-immigration-crackdown/3807369/
Travel And Tour World: Europeans Join Canadians in Cancelling US Trips Following Government Advisory on Trump’s New Immigration Laws with Germany, France, Italy, Spain, Switzerland, Slovenia and More Countries Leading the Trend Across Atlantic. Published: March 25, 2025. https://www.travelandtourworld.com/news/article/europeans-join-canadians-in-cancelling-us-trips-following-government-advisory-on-trumps-new-immigration-laws-with-germany-france-italy-spain-switzerland-slovenia-and-more-countries-leadi/