Comarch and Sway Outcomes Partner to Improve Customer Loyalty Tech

Comarch, a major European tech company, has partnered with Sway Outcomes, a loyalty consultancy. This alliance aims to better link customer loyalty plans with technology execution.
By Newsroom | Business, Technology |

Comarch, a significant European technology provider, has joined forces with Sway Outcomes, a consultancy specializing in loyalty and customer engagement. This partnership aims to address a perceived chasm between brands' customer loyalty strategies and the actual execution via technology.

Comarch and Sway Outcomes Partner to Close the Gap Between Loyalty Strategy and Technology Execution - 1

The core of this collaboration involves integrating Sway Outcomes' strategic diagnostic tools with Comarch's enterprise loyalty management platform. This aims to provide businesses with a clearer, end-to-end pathway from initial program assessment to full implementation. A key offering stemming from this alliance is Sway's "Customer Engagement Accelerator," a diagnostic tool designed to gauge a brand's customer engagement maturity across six distinct areas. This assessment is intended to offer brands immediate insights into their current standing, identify high-impact opportunities, and clarify necessary investments before committing to specific technology platforms.

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From Diagnosis to Delivery: A Unified Approach

The partnership promises a comprehensive loyalty lifecycle offering. This spans:

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Comarch and Sway Outcomes Partner to Close the Gap Between Loyalty Strategy and Technology Execution - 3

  • Developing business cases and financial models.

  • Conducting competitive benchmarking and market analysis.

  • Designing program strategies and roadmaps.

  • Selecting technology aligned with strategic goals.

  • Full-scale platform implementation and ongoing operations.

"We chose to partner with Sway because they bring something our clients consistently ask for: an independent, strategic perspective that makes the technology work harder," stated Ksenia Goncharova, Partnerships Director for Loyalty at Comarch. This sentiment underscores the intent to move clients from a vague need for a loyalty program to a concrete, commercially justified roadmap with greater speed.

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The Loyalty Landscape and Comarch's Position

The broader loyalty management market, valued at an estimated $20.36 billion by 2030, sees significant activity. Reports from September 2025 by ResearchAndMarkets.com identified Comarch alongside Oracle and Epsilon as leaders, particularly noting strengths in gamification, data-driven personalization, and modular AI solutions. Comarch's platform is described as capable of blending with existing MarTech solutions, transforming loyalty programs from cost centers into growth engines, while prioritizing data safety and customer satisfaction. The company emphasizes tailoring deployments to specific program requirements from the outset.

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Comarch's existing client portfolio includes major names across various sectors such as BP Global, Heathrow Airport, Jetblue Airways, Auchan Retail, KFC France, Deutsche Bahn, Galeries Lafayette, and Enterprise Rent-a-Car. These engagements highlight Comarch's experience in implementing its loyalty management solutions for diverse business needs, from retail and aviation to energy and automotive. The company also offers loyalty consulting services, focusing on enhancing long-term customer engagement, sometimes incorporating gamification elements.

Sway Outcomes, on its part, positions itself as a force in redefining customer engagement by focusing on brand alignment with customer values and a holistic approach to customer touchpoints. Their proprietary six-level customer maturity model is central to building innovative strategies.

Market Dynamics and Technological Integration

The loyalty management industry is shaped by several trends and challenges. Key drivers include a growing focus on reducing customer churn, the integration of gamification, and the demand for advanced solutions to monitor customer engagement. The market also grapples with data fragmentation across systems, stringent regulations, and the rapid evolution of marketing technology and diverse consumer preferences.

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Comarch's Loyalty Management Platform is noted for features such as AI-powered capabilities, custom reports, and analytics. While user reviews suggest ease of use once familiarized, the platform is also presented as a tool for gathering, analyzing, and utilizing customer data to drive promotions, manage campaigns, and enhance customer engagement. Recent industry reports also mention AI and Machine Learning as key technologies influencing the loyalty management space, an area where Comarch's offerings are increasingly positioned.

Frequently Asked Questions

Q: What is the new partnership between Comarch and Sway Outcomes?
Comarch, a European technology company, and Sway Outcomes, a customer engagement consultancy, have partnered to better connect loyalty strategies with technology. Their goal is to help businesses implement loyalty programs more effectively.
Q: How will this partnership help businesses?
The partnership will combine Sway Outcomes' strategic tools with Comarch's loyalty management platform. This will give brands a clearer path from assessing their current customer engagement to putting technology in place.
Q: What does Sway Outcomes offer through this partnership?
Sway Outcomes provides a tool called the 'Customer Engagement Accelerator'. This tool helps brands understand their customer engagement levels and identify areas for improvement before choosing technology.
Q: What is the market for loyalty management like?
The loyalty management market is growing and was expected to reach $20.36 billion by 2030. Comarch is seen as a leader in this market, known for personalization and AI solutions.