Record levels of unsecured loans in the United States are being fueled by a growing number of subprime borrowers. While this trend boosts interest income for lenders, it raises concerns about the financial stability of a segment of the population. The total amount borrowed through unsecured personal loans and credit cards has reached an all-time peak, with a notable increase in borrowers who have lower credit scores.
Growing Demand for Unsecured Credit
Americans are taking out more unsecured personal loans, with a larger portion of this growth coming from subprime borrowers. These loans, which do not require collateral, are increasingly used for various financial needs.

Increased Borrowing: The number of consumers carrying unsecured personal loans has risen significantly. As of the end of December, approximately 26.4 million consumers had these loans, up from 24.5 million a year prior. (Article 6)
Lender Benefits: Record loan balances increase interest income for lenders, provided borrowers continue to make payments. (Article 1)
Factors Driving Use: Lower interest rates may have prompted some households to switch from high-cost credit card debt to personal loans with fixed payments. Additionally, these loans are serving as a temporary solution for individuals facing sustained high living costs. (Article 1)
Subprime Borrowers Show Increased Activity
Data indicates a rise in borrowing activity among subprime consumers, a group historically facing challenges in accessing traditional credit.
Originating New Loans: Unsecured personal loan activity saw a surge in the second quarter of 2025, reaching new highs in both the amount of new loans issued and the total balances outstanding. (Article 2)
Fintech's Role: Fintech lenders have played a part by offering unsecured personal loan products, often using alternative data to assess creditworthiness and broaden access. (Article 5)
Serving Underserved Populations: Low- and moderate-income individuals, who have often been excluded from affordable, short-term loans from traditional banks, are finding options through fintech. (Article 5)
Credit Performance and Potential Risks
Despite the growth in borrowing, credit performance has remained broadly stable, though there are signs of growing pressure on certain borrower segments.
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Stable Delinquencies: Delinquency rates for unsecured personal loans remained relatively steady. In the second quarter of 2025, accounts 60 days or more past due were at 3.52%, a slight increase from 3.50% a year earlier. (Article 2)
Subprime Delinquency Improvement: Notably, subprime delinquency rates saw a decrease, falling to 11.4% from 11.9%, suggesting some strengthening within this riskier borrower group. (Article 2)
Emerging Strain: However, other reports point to increasing strain, with student loan debt showing the most severe deterioration among major lending sectors. A "K-shaped split" is appearing in consumer finances, with subprime borrowers falling behind. (Article 3)
Loss Risk Mitigation: Moody's has indicated that factors like job losses, falling interest rates, and accumulated wealth are expected to limit risks, keeping the quality of new unsecured loan deals largely steady. (Article 4)
Broader Debt Burdens: Fitch warns that wider adoption of "buy now, pay later" (BNPL) services could lead to weaker performance if consumers' overall debt becomes unmanageable. (Article 4)
Market Activity and Future Growth
The market for unsecured consumer loans is active, with securitization also reaching record levels.
Securitization Growth: The issuance of asset-backed securities backed by unsecured consumer loans reached record highs in 2025, driven by marketplace personal loans and BNPL originations. (Article 4)
Slower Growth Expected: TransUnion anticipates a slowdown in the growth of new credit extended this year, suggesting a return to more stable market conditions after pandemic-related fluctuations. (Article 6)
Rising Delinquencies: Delinquency rates have been gradually increasing over recent quarters. Lenders are responding by reducing initial credit limits to manage potential risks. (Article 6)
Economic Headwinds: Diminishing consumption growth, persistent affordability issues, and weaker job and wage growth are expected to impact the economic landscape. (Article 4)
Expert Insights
Analysts note the dual nature of the current unsecured loan market.
"Credit growth looks great until losses arrive." (Article 1)
Tom O'Neill, market pulse advisor at Equifax, observed a growing disparity:
"There’s a growing K-shaped split in the consumer landscape, with subprime borrowers falling behind." (Article 3)
Conclusion and Implications
The record high in US unsecured loan balances reflects a significant increase in borrowing, particularly among subprime consumers. While credit performance has largely held steady, and some subprime delinquency rates have improved, a widening gap in consumer financial health is apparent. Factors such as high living costs and shifts in interest rates have driven demand for these loans. Fintech lenders have expanded access, but concerns remain about the long-term impact of accumulating debt on vulnerable borrowers, especially given the backdrop of economic pressures like persistent inflation and potential slowdowns in job and wage growth.
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Sources:
finimize.com: Provides an overview of credit growth and its drivers, including subprime borrowing and the impact of interest rates. https://finimize.com/content/us-unsecured-loans-hit-a-record-as-subprime-borrowing-grows
cutoday.info: Details the surge in unsecured personal loan activity in Q2 2025 and its stable credit performance, noting improvements in subprime delinquency. https://www.cutoday.info/Fresh-Today/Personal-Loan-Balances-Hit-Record-High-As-Borrowers-Maintain-Stability
mpamag.com: Highlights the growing pressure on subprime borrowers and the emergence of a "K-shaped" consumer financial landscape, with student loans noted as a point of concern. https://www.mpamag.com/us/mortgage-industry/industry-trends/pressure-on-subprime-borrowers-grows-as-consumer-debt-jumps/544524
asreport.americanbanker.com: Reports on record unsecured consumer loan securitization in 2025, driven by marketplace loans and BNPL, and discusses potential credit deterioration amidst economic factors. https://asreport.americanbanker.com/news/unsecured-consumer-loan-abs-issuance-sets-records-in-2025
newyorkfed.org: Provides data from November 2023 on the $232 billion in unsecured personal loans in Q2 2023, noting the role of fintech lenders in serving low- and moderate-income borrowers. https://www.newyorkfed.org/newsevents/news/regionaloutreach/2023/20231121
economictimes.indiatimes.com: Discusses record US unsecured loan balances driven by subprime demand, with TransUnion forecasting slower growth and noting rising, albeit managed, delinquency rates. https://economictimes.indiatimes.com/news/international/world-news/us-unsecured-loan-balances-hit-record-high-on-demand-from-subprime-customers/articleshow/128563998.cms