Emily Atack changes hair for Rivals Season 2 promotion in London

Emily Atack has changed her hairstyle from her 1980s character look for the promotion of Rivals Season 2. The new look is sleek blonde hair, very different from her character's big perm.

Television Star's New Look Mirrors Show's Critical Acclaim

Emily Atack, known for her portrayal of the ambitious Sarah Stratton in the Disney+ series Rivals, has debuted a significant hair transformation. Shedding the voluminous, intentionally "enormous" 1980s perm that defined her character, Atack was recently seen in London sporting sleek, tumbling blonde locks. This shift in appearance comes as the second season of Rivals has garnered strong critical reception, with reviewers hailing it as an "exquisite bonkbuster" and a "heady mix of guilty pleasure, trenchant satire, rambunctious comedy and out-and-out trash."

Rivals star Emily Atack ditches her Sarah Stratton 80s perm for tumbling blonde locks as she steps out in London after series two was hailed an 'exquisite bonkbuster' by critics - 1

The actress, 36, showcased her new hairstyle on her Instagram Stories before heading to Global Studios for an appearance on Heart Radio. She arrived at the studios in London with her hair styled differently from her character's signature look, opting for a more contemporary, flowing style.

Rivals star Emily Atack ditches her Sarah Stratton 80s perm for tumbling blonde locks as she steps out in London after series two was hailed an 'exquisite bonkbuster' by critics - 2

Atack's on-screen persona, Sarah Stratton, is characterized by her "saucy and ambitious" nature and a bold, glamorous aesthetic that includes deliberately voluminous blonde curls. The change in Atack's personal style suggests a move away from the 1980s-inspired look of the show, even as she promotes its upcoming installment. She herself posted a selfie from her car, remarking, "It's Nobody's Fool promo day so just going to show off my hair one more time," indicating a personal connection to her current appearance separate from the Rivals character.

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Rivals star Emily Atack ditches her Sarah Stratton 80s perm for tumbling blonde locks as she steps out in London after series two was hailed an 'exquisite bonkbuster' by critics - 3

Critical Reception for "Rivals" Season Two

Critics have been notably impressed with the return of Rivals. Benji Wilson of The Telegraph awarded the series a five-star review, stating it "continues to refresh the parts that other television cannot reach." The show, based on Jilly Cooper's novel, has been praised for its blend of entertainment and sharp commentary.

Rivals star Emily Atack ditches her Sarah Stratton 80s perm for tumbling blonde locks as she steps out in London after series two was hailed an 'exquisite bonkbuster' by critics - 4

Atack's Reflections on the Show and Female Roles

Beyond the aesthetic changes, Atack has also spoken about the evolving landscape for women in television, drawing a parallel between her own experiences and the historical context of Jilly Cooper's Rutshire Chronicles. She expressed gratitude for working in the industry today, contrasting it with earlier eras. Atack noted that in Rivals season two, while men might perceive themselves as in control, the women of Rutshire ultimately "quietly come up trumps in the power play." This sentiment aligns with her character, Sarah Stratton, who, despite her ambitious nature and use of sex as a means to get ahead, is also seen as a character whose journey she "instantly loved." Atack has also addressed how motherhood has influenced her perspective on body image and societal expectations.

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Background of "Rivals"

The Disney+ series Rivals, based on Jilly Cooper's classic novel, first debuted in 2024 and quickly became a hit. The show is set in the fictional world of Rutshire and explores the lives and rivalries within high society, focusing on the television industry. Filming for the second season commenced earlier in 2025, with Atack sharing behind-the-scenes glimpses on social media, reuniting with cast members like Alex Hassell, Danny Dyer, and Rufus Jones, who plays her on-screen husband, Paul Stratton.

Frequently Asked Questions

Q: Why did Emily Atack change her hair?
Emily Atack changed her hair from a big 1980s perm to a sleek blonde style for promoting the second season of the TV show Rivals. She showed her new look in London.
Q: What are reviews saying about Rivals Season 2?
Critics are giving Rivals Season 2 very good reviews. They say it is entertaining, funny, and smart. One review gave it five stars.
Q: What is Emily Atack's character like in Rivals?
Emily Atack plays Sarah Stratton, a character who is ambitious and uses her looks to get ahead. Her character has a bold, glamorous style with big blonde curls.
Q: When did the TV show Rivals start?
The TV show Rivals, based on a book by Jilly Cooper, first came out in 2024. Filming for the second season began in 2025.
Q: What else has Emily Atack said about the show?
Emily Atack said that the women in the show are powerful, even if the men think they are in charge. She also talked about how being a mother changed her view on body image.