Ulta Beauty is currently offering discounts of up to 30% on a wide selection of mascaras, including waterproof and volumizing formulas. These promotions coincide with broader February sales and coupon offers across the beauty retailer's product lines. The sales event appears timed to acknowledge National Lash Day, observed on February 18th.
Sales Context and Product Offerings
Ulta's current promotional period, active through February 2026, highlights savings on various beauty items. Mascaras are a focal point, with discounts reaching 30%.
Mascara Types: The sales encompass different mascara functionalities, such as waterproof and volumizing options. Lash primers are also included in the offers.
Broader Promotions: Beyond mascaras, Ulta is featuring deals on other beauty categories. These include:
BOGO offers on hair color kits and select Maybelline eye and lip products.
Discounts on face oils, supplements, hot brushes, hair dryers, and body butters.
Buy one, get one free deals on certain product lines like the Sebastian Shaper Collection and Isima travel sizes.
Special offers for loyalty program members, such as free gifts for Diamond members spending $50 or more, and 50% off for Diamond and Platinum members on select orders.
Coupon Availability: Multiple sources list active coupon codes and promotions for Ulta in February 2026. Some coupons offer percentage-based discounts or specific item deals, while others provide free gifts with purchases.
Evidence of Promotions
Multiple news outlets and coupon aggregators have reported on Ulta's February sales.
Eonline.com noted "Lash Primers On Sale at Ulta" and "Lengthening Mascaras On Sale at Ulta," specifically mentioning waterproof options.
Miamiherald.com linked the mascara sales to National Lash Day, stating that certain products were available at 30% off. They highlighted the NYX Professional Makeup Jumbo Lash! as a product that can be used for eye lining to place false lashes.
Groupon.com and Businessinsider.com are actively listing Ulta coupon codes and promo codes for February 2026. These include a range of discounts and offers, such as "Get Up to 30% Off Hair Dryers" and "Buy 1 Get 1 50% off Maybelline Eye and Lip Products."
Couponfollow.com also confirms ongoing Ulta offers, including free gifts with select purchases and general savings on beauty products.
Marieclaire.com is also listed as a source for Ulta coupons in February 2026, though its summary content was not fully accessible for detailed analysis.
Sale Duration and Conditions
While specific end dates for all promotions are not universally detailed, some sources indicate time-sensitive offers.
Groupon.com mentions "Only 3 days left!" and "Only 2 days left!" on certain online-only deals, suggesting a limited-time aspect to some promotions.
The sales are generally described as "while quantities last," indicating stock limitations.
Some discounts require specific purchase actions, such as buying multiple items or reaching a minimum spend.
The Businessinsider.com list of promotions indicates varying discount levels, from "Up to 30% Off" to specific BOGO offers and percentage discounts.
Mascara Offer Details
The mascara sales appear to be a significant part of Ulta's February promotions, catering to diverse consumer needs.
Variety: The availability of waterproof, lengthening, and volumizing mascaras suggests a broad appeal.
National Lash Day Connection: The timing of these specific mascara sales around February 18th implies a strategic marketing approach to leverage the awareness of National Lash Day.
Discount Level: A consistent mention of up to 30% off for mascaras provides a clear understanding of the potential savings.
Expert Insights
The overlap between mascara sales and National Lash Day suggests a targeted marketing effort to capitalize on consumer interest in eye-enhancing beauty products.
The range of discounts and product categories on sale indicates a comprehensive promotional strategy by Ulta Beauty for February 2026, aiming to drive traffic and sales across multiple segments.
Conclusion
Ulta Beauty is currently implementing significant sales on mascaras, with discounts up to 30%, coinciding with National Lash Day. These promotions are part of a larger February sales event featuring discounts on a wide array of beauty products, including BOGO offers, gift-with-purchase incentives, and discounts for loyalty members. Several coupon aggregators and news outlets are actively tracking and promoting these offers, though some time-sensitive deals are nearing their expiration. The available evidence points to a well-orchestrated sales campaign by Ulta Beauty to boost consumer engagement and product sales.
Read More: New Volumizing Hair Sprays and Mousses Add Body to Fine Hair in 2026
Sources:
Eonline.com: https://www.eonline.com/news/1428761/ulta-national-lash-day-deals-mascaras-on-sale - News report on Ulta's mascara and lash primer sales.
Miamiherald.com: https://www.miamiherald.com/guides/deals/daily/ulta-national-lash-day-30-percent-off-sale/ - Report detailing National Lash Day sales at Ulta, including mascara discounts.
Groupon.com: https://www.groupon.com/coupons/ulta-beauty?msockid=2e95e0ed36b460803b13f7eb37c46104 - Coupon aggregator listing Ulta promotions and potential time-sensitive deals.
Businessinsider.com: https://coupons.businessinsider.com/ulta - Aggregated list of Ulta coupon codes and active deals for February 2026.
Couponfollow.com: https://couponfollow.com/site/ulta.com - Details Ulta promotions, including free gifts with purchases and general savings.
