Rise & Fall Brand Uses Quality Fabrics and Fair Pay to Build Trust by January 2026

Rise & Fall is using better fabrics and paying workers fairly. This means you get good quality products that are made with care.
By Newsroom | Fashion, Business |

Rise & Fall, a brand operating in both homewares and apparel, positions itself through a deliberate focus on material quality and ethical production. The company's strategy, as articulated by Natalie Hasseck, its Creative Director of Brand and Product, centers on the assertion that exceptional fabrics, coupled with "price integrity," define an "honest, direct brand." This approach aims to bridge the perceived gap between disparate product categories like bedding and clothing, by unifying them under a banner of superior materials.

Behind the brand: Natalie Hasseck, creative director of brand and product at Rise & Fall - 1

Hasseck, who joined Rise & Fall three years prior to a January 2026 report, is tasked with identifying the common thread linking these diverse offerings. Her stated objective is to assure consumers that items purchased from the brand are produced in "really great factories where the workers are protected and they’re being paid a fair wage." This emphasis extends to specific material descriptions, citing "crisp, cool cotton pillowcases" and "feather-light cashmere knits" as examples of the brand's commitment to fabric excellence.

Read More: Zandra Rhodes wants to design for Princess of Wales, recalls dressing Princess Diana

Behind the brand: Natalie Hasseck, creative director of brand and product at Rise & Fall - 2

Inspiration and Personal Aesthetic

Inspiration for Hasseck's creative direction is drawn from diverse sources, including everyday observations and her personal environment. "People-watching on the Overground gives me loads of ideas," she notes, alongside finding the work environment at Rise & Fall itself inspiring. Her aesthetic preference leans towards "quietly calming decorative palette of in-betweeny shades," influencing both her personal living space and the brand's output. This personal taste for subtle tones and considered design appears to permeate her approach to brand curation.

Behind the brand: Natalie Hasseck, creative director of brand and product at Rise & Fall - 3

Hasseck's routine and professional life are described as encompassing elements of "everyday dressing" and the importance of "quiet headspace." While specific details of her typical workday or recent meaningful projects remain somewhat obscured, the narrative consistently points to a considered, detail-oriented creative process.

Behind the brand: Natalie Hasseck, creative director of brand and product at Rise & Fall - 4

Brand Strategy and Consumer Perception

Rise & Fall appears to be banking on repeat purchasing behavior, particularly within the male demographic, which is described as being attuned to quality and brand loyalty. Once a consumer finds a product or brand that meets their standards, the expectation is for significant repeat engagement. This suggests a business model reliant on cultivating trust through consistent quality and transparent ethical claims.

Read More: Elon Musk's Terafab to Make Chips for Tesla and SpaceX by 2025

Background

Natalie Hasseck serves as the Creative Director of Brand and Product at Rise & Fall, a company that offers a range of homewares and apparel. The brand, launched as a startup, has gained attention for its direct-to-consumer model and its emphasis on fabric quality and ethical manufacturing. Hasseck's role involves shaping the brand's identity and product development across these varied categories. Information regarding her personal life, such as her preferred brunch locations or specific interior design choices, offers a glimpse into the influences behind her professional decisions. The brand's operations and creative direction have been featured in various lifestyle and fashion publications throughout late 2024 and early 2025.

Frequently Asked Questions

Q: How does Rise & Fall build its brand identity?
Rise & Fall builds its brand by focusing on very good quality fabrics and making sure factories treat workers well and pay them fairly. They want to be seen as an honest brand.
Q: What is 'price integrity' for Rise & Fall?
'Price integrity' means the brand sets fair prices for its good quality products. They want customers to feel they are getting good value for the quality they receive.
Q: How do different products like bedding and clothes connect at Rise & Fall?
The connection is through the quality of the materials used. Whether it's cotton for pillowcases or cashmere for sweaters, the focus is on excellent fabrics across all items.
Q: What does Natalie Hasseck look for when choosing factories?
Natalie Hasseck looks for factories that protect workers and pay them a fair wage. This is a key part of the brand's promise of ethical production.
Q: Who is Rise & Fall trying to attract with its brand strategy?
The brand hopes to attract customers, especially men, who care about quality and are loyal to brands they trust. They expect these customers to buy from them again and again.