Prime Video Adds More TVF Shows and New Vertical Video Clips

Prime Video is adding more TVF shows, like 'Panchayat' and 'Aspirants', and a new 'Clips' feature for mobile users. This is similar to TikTok's format.
By Newsroom | Entertainment, Technology |

CONTENT STRATEGY SHIFTS AMIDST USER ENGAGEMENT QUESTION MARKS

Prime Video appears poised for a significant expansion of its collaboration with The Viral Fever (TVF), a production house known for its relatable content. Industry whispers suggest the streaming giant is eyeing more of TVF's YouTube-originated digital library for its platform. This move capitalizes on TVF's established audience, a strategy underscored by the success of joint ventures like 'Panchayat' and 'Aspirants', the latter having transitioned from YouTube to Prime Video for its second season.

Is Prime Video planning bigger push for TVF content? Here’s what we know! - 1

Prime Video is reportedly exploring bringing more TVF content from YouTube onto its platform, leveraging the production house's existing audience and successful past collaborations like 'Panchayat' and 'Aspirants'.

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This potential content acquisition comes as Prime Video itself embraces a new interface. The platform has recently rolled out 'Clips', a vertical video feed for mobile users, mimicking a trend popularized by platforms like TikTok and adopted by competitors such as Netflix and Disney+. This feature, initially tested with NBA highlights, now presents snippets of movies and TV shows, aiming to facilitate content discovery and potentially encourage longer viewing sessions.

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Is Prime Video planning bigger push for TVF content? Here’s what we know! - 3

TVF’S EXPANSION AND PRIME VIDEO’S NEW INTERFACE

The push for TVF content aligns with the production house's broader ambitions. TVF maintains intellectual property rights for its shows, including popular series like 'Panchayat' (Prime Video), 'Kota Factory' (Netflix), and 'Gullak' (SonyLIV). The company’s strategic focus includes regional expansion and exploring branded storytelling, indicating a commitment to scalable formats and wider reach. Recent announcements at Prime Video Presents showcase this trajectory, with TVF revealing plans for 'Aspirants Season 3', alongside two new series, 'Pyramid Season 1' and 'Vansh Season 1'.

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TVF's IP retention strategy, coupled with new announcements like 'Aspirants Season 3', 'Pyramid Season 1', and 'Vansh Season 1', points towards an increased output and deeper integration with platforms like Prime Video.

The introduction of 'Clips' by Prime Video, launched to select US users on iOS, Android, and Fire tablets, with wider availability expected, signifies a departure from traditional television-first design. While intended to aid discovery, the feature has also drawn comparisons to "doomscrolling," raising questions about its impact on user experience beyond simple binge-watching facilitation.

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BROADENING CONTENT ACQUISITIONS AND USER INTERACTION

The strategy behind integrating more TVF content appears multifaceted. TVF's proven ability to generate relatable narratives for diverse audiences, from urban centers to smaller towns, provides Prime Video with a direct pipeline to engaged viewers. The success of 'Panchayat' and 'Aspirants' serves as a tangible indicator of this potential. 'Sapne Vs Everyone Season 2', which premiered on Prime Video on May 1st, further exemplifies this ongoing collaboration, having transitioned from its YouTube origins.

THE VERTICAL FEED PHENOMENON

Prime Video's 'Clips' feature is not an isolated development in the streaming landscape. Competitors like Netflix employ a similar function, also named 'Clips,' while Disney+ utilizes 'Verts.' This trend suggests a broader industry pivot towards mobile-centric, short-form content consumption for discovery, a move some observers view as a response to the overwhelming choice available on streaming services. The feature allows users to share discovered clips, linking back to the Prime Video app for full viewing, with recipients requiring the app to access shared content. This development follows other mobile app updates on Prime Video, including a redesigned homepage with autoplay trailers and vertical poster images.

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TVF'S ESTABLISHED PRESENCE AND FUTURE OUTLOOK

TVF has consistently demonstrated a capacity for creating content that resonates across demographics. Their ownership of intellectual property is a key aspect of their business model, allowing them to retain creative control and explore diverse distribution avenues. The significant number of announcements from TVF at Prime Video Presents — including new seasons of existing popular shows and entirely new ventures — signals a strong and active pipeline of content intended for platforms like Prime Video, reinforcing their position as a dominant production house in the digital space.

Published: May 13, 2026

Frequently Asked Questions

Q: Why is Prime Video adding more content from TVF?
Prime Video is adding more shows from The Viral Fever (TVF) because TVF has popular content like 'Panchayat' and 'Aspirants' that already have many fans. This helps Prime Video attract more viewers by using content that people already like.
Q: What is the new 'Clips' feature on Prime Video?
Prime Video has launched a new feature called 'Clips' for mobile users. It shows short, vertical video previews of movies and TV shows, similar to TikTok. This is to help people discover new content more easily.
Q: What new TVF shows are coming to Prime Video?
TVF has announced 'Aspirants Season 3', 'Pyramid Season 1', and 'Vansh Season 1'. They are also bringing shows like 'Sapne Vs Everyone Season 2' from YouTube to Prime Video, continuing their work with the platform.
Q: How does the new 'Clips' feature work for users?
The 'Clips' feature lets mobile users watch short video snippets of shows and movies. If you like a clip, you can tap it to watch the full show or movie on Prime Video. You can also share clips with friends who have the Prime Video app.
Q: Why are streaming services like Prime Video adding short video features?
Streaming services are adding short video features like 'Clips' because many people watch short videos on apps like TikTok. This helps them find new shows and movies to watch when they feel overwhelmed by too many choices.