Hull City's owner, Acun Ilicali, has detailed his reasoning behind the dismissal of former manager Liam Rosenior, stating a preference for a more attacking brand of football and a disregard for defensive solidity as a primary objective. Ilicali explicitly communicated that the team's approach to achieving promotion was not aligned with his vision, even if it meant reaching the Premier League. This stance has generated varied reactions among the club's supporters.

"I didn't want to go to the Premier League with Liam Rosenior's style of football… I don't care about clean sheets. In Turkey we don't even have a word for clean sheets!" - Acun Ilicali
Shifting Management Philosophies
Acun Ilicali took ownership of Hull City in January 2022. Since then, the club has seen several managerial changes. Ilicali's decisions have been driven by a desire for success and a specific style of play, which he believes is crucial for the club's advancement. This approach has led to the dismissal of managers such as Grant McCann, Shota Arveladze, and most recently, Liam Rosenior.
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Ilicali stated he was surprised by Rosenior's reaction to his decision but maintains he has no regrets.
He described himself as a "football maniac" who understands the game in detail, now owning a club.
While Rosenior led Hull City to a seventh-place finish in the Championship, narrowly missing out on the play-offs, Ilicali found his football "boring."
Fan Sentiment and Club Trajectory
Public perception of Acun Ilicali's ownership at Hull City appears to be divided. While many fans continue to offer strong support, others have expressed growing concerns. This division has become apparent through fan phone-ins and social media discussions.

Lifelong fans note a shift in sentiment over the three years since Ilicali's high-profile arrival.
Despite potential on-pitch struggles, average attendance figures have shown significant improvement under Ilicali's ownership, signaling a degree of renewed optimism.
The club has experienced dramatic highs and lows throughout its history, including multiple spells in the Premier League and periods in League One.
The "Clean Sheet" Doctrine
Ilicali's comments highlight a stark contrast in footballing philosophies, particularly concerning defensive play. His assertion that "In Turkey we don't even have a word for clean sheets!" underscores his prioritization of attacking flair and goal-scoring over defensive austerity.
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This perspective suggests that preventing goals is secondary to creating and scoring them in Ilicali's strategic outlook.
He has previously expressed admiration for clubs like Watford, who have achieved promotion, suggesting that even clubs with a high managerial turnover can reach the Premier League.
He even drew a parallel to Nottingham Forest, noting their success despite frequent managerial changes, indicating a belief that strategic flexibility can yield significant rewards, such as a place in the Champions League, which he cites as his ultimate dream.
Strategic Vision and Managerial Decisions
Ilicali has articulated a clear vision for Hull City, emphasizing investment in playing personnel and a commitment to driving the club forward. His approach to managerial dismissals is framed not as detrimental but as a necessary aspect of achieving desired outcomes.
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He defends his decisions by stating that changing coaches "too much is killing a club?" implying that the right changes are beneficial.
Ilicali remains involved in football operations beyond Hull City, serving as vice-president of Fenerbahçe, a Turkish club.
Despite the club narrowly avoiding relegation to League One based on goal difference last season, he maintains that his "heart is with Hull this summer and beyond." A Sky Sports documentary crew has been following his activities.
The club is currently navigating an EFL appeal regarding missed payments, adding another layer of complexity to its current operational landscape.
Expert Insights and Club Dynamics
Analyses suggest Acun Ilicali's approach, while unconventional in its dismissal of defensive priorities, is characterized by transparency and a long-term outlook. His engagement with the fanbase through Q&A sessions, where he outlines his plans, has been praised.
Ilicali is seen as wise with money and transparent with supporters, indicating a considered financial strategy.
His long-term plans for the club are communicated to the fanbase, aiming for clarity rather than vague promises.
While on-pitch progress has been slow since his takeover, the club's general atmosphere and profile have improved, attributed to his distinctive ownership style.
There are reports linking Hull City with a move for Antalyaspor manager Emre Belozoglu, a situation Ilicali has stated he would reconsider if fans opposed the appointment, despite his personal belief that the candidate was not racist.
Conclusion and Future Implications
Acun Ilicali's tenure at Hull City is marked by a decisive and distinctive management style, prioritizing a specific, attacking brand of football over traditional defensive metrics. His frank admission of not wanting promotion with Liam Rosenior's style and his dismissal of the importance of "clean sheets" clearly delineate his strategic priorities. While this approach has led to a divided fan sentiment, the owner insists on his commitment to the club's long-term success. The club's financial situation and an ongoing EFL appeal present immediate challenges, yet Ilicali maintains a visible presence and a stated intention to continue investing and improving the team's playing staff. The effectiveness of his vision and its eventual impact on Hull City's trajectory remain subjects of observation.
Sources:
Daily Mail: Acun Ilicali: 'I didn't want to get promoted with Rosenior's style'
https://www.dailymail.co.uk/sport/football/article-15550205/Hull-City-Acun-Ilicali-Liam-Rosenior-Premier-League.html
The Sun: I sacked Liam Rosenior in EFL and I don't regret it - his football is boring
https://www.thesun.co.uk/sport/38204504/chelsea-liam-rosenior-hull-acun-ilicali/
BBC Sport: Acun Ilicali: Hull City owner says sacking managers does not 'kill' a club
Hull Daily Mail: Hull City owner Acun Ilicali's first words after sacking manager Liam Rosenior
https://www.hulldailymail.co.uk/sport/football/football-news/hull-city-owner-acun-ilicalis-9269652
The Athletic: Inside Hull City’s crisis: Missed payments, the ‘Brain Team’, and an uncertain future
https://www.nytimes.com/athletic/6482673/2025/07/11/inside-hull-city-crisis-missed-payments-the-brain-team-and-an-uncertain-future/