DailyObjects, a lifestyle accessories brand, is setting its sights on doubling its revenue to ₹230 crore for the financial year ending March 31, 2026. This ambitious target comes as the company also anticipates achieving EBITDA profitability within the same fiscal year. The brand reported ₹84.4 crore in operating revenue for FY24, a 30% jump from the previous year.
The company is exploring new sales channels, including a recent foray onto the quick commerce platform Blinkit. The extent of deeper engagement with such platforms will be determined by initial customer response. Currently, DailyObjects is focusing on optimizing its existing product line rather than introducing new items, maintaining a core of 50 stock-keeping units.
While revenue has seen an upward trend, with FY25’s operating revenue zooming to an undisclosed figure from FY24's ₹84.4 crore, the net loss also widened in FY25, touching ₹16 crore compared to ₹10 crore in FY24.
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Strategic Growth and Market Positioning
The Direct-to-Consumer (D2C) model remains a central pillar for DailyObjects, with online channels like e-commerce platforms and their own websites serving as primary revenue drivers. The brand has carved out a niche by emphasizing design, quality, and functionality in everyday accessories, moving beyond basic utility to offer products that are both aesthetically pleasing and practical. This strategy appears to resonate, as the company has seen significant growth, including a 2.1x revenue increase to ₹85 crore in FY23, with the founder claiming a customer acquisition cost that was approximately one-fifth of the average order value.
DailyObjects' approach to market penetration involves building strong in-house capabilities that enable rapid product launches and adaptation to consumer needs. This has allowed them to differentiate themselves in a crowded e-commerce space. The brand, which began with smartphone cases, has expanded its portfolio to include bags, wallets, charging solutions, and stationery, all under a unified brand identity.
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Background and Past Performance
Established with a vision to integrate design and quality into everyday essentials, DailyObjects has consistently focused on building a sustainable growth model. In FY23, the company achieved profitability alongside a substantial revenue increase. By October 2022, the company was reportedly clocking an annual recurring revenue (ARR) of approximately ₹100 crore and was already profitable. By February 2025, the ARR had reportedly grown to ₹130 crore. The company's long-term vision includes a 20x growth plan over five years, with a target of crossing ₹100 crore by 2022, a milestone that was surpassed earlier. The company's growth narrative has often highlighted the power of its customers as marketers and the impact of bold, early strategic decisions.
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