A notable real estate firm has recently incorporated Bitcoin into its investment portfolio, signaling a new approach that combines traditional property ventures with digital assets. This move follows a broader trend where businesses are exploring the potential of cryptocurrencies and blockchain technology. The firm's chief executive has publicly stated this integration marks a significant step for their company, aiming to be the "first ever real estate/Bitcoin company integrated with full BTC strategy."
Background and Key Developments
In June 2025, Cardone Capital, a real estate investment firm managing over 14,000 residential units with approximately $5.1 billion in assets, announced its first purchase of 1,000 Bitcoin (BTC). This acquisition positions the company as a participant in digital asset treasury strategies.
Dual-Asset Fund Launch: In May 2025, Cardone Capital introduced the 10X Miami River Bitcoin Fund. This fund is comprised of two parts:
A 346-unit multifamily commercial property located on the Miami River.
$15 million in Bitcoin.
Market Context: This development occurs as other entities are also increasing their Bitcoin holdings. For instance, Metaplanet, a Japanese Bitcoin investment firm, recently acquired an additional 1,111 BTC. Furthermore, Michael Saylor, founder of Strategy, has frequently hinted at potential future Bitcoin purchases through his social media posts, which have often preceded actual acquisitions.
Broader Blockchain Adoption in Real Estate
Beyond direct cryptocurrency holdings, the real estate sector is also exploring the underlying blockchain technology for financial applications.
Blockchain Platforms: Platforms like BV Innovation are developing ways to use blockchain for creating transferable mortgage bonds for both commercial and residential financing.
Loan Transfer Technology: This technology aims to facilitate the transfer of loans, maintaining current interest rates, between different properties.
Market Evolution: While cryptocurrencies began appearing in the residential real estate market roughly a decade ago, their impact is now being explored more deeply within the commercial sector.
Evidence and Data
Cardone Capital's Bitcoin Purchase: CEO Grant Cardone announced on X (formerly Twitter) on a Saturday in June 2025 that Cardone Capital added 1,000 Bitcoin to its balance sheet. He described it as the "first ever real estate/Bitcoin company integrated with full BTC strategy."
Cardone Capital's Assets: The firm manages over 14,000 units with an estimated $5.1 billion in assets under management.
10X Miami River Bitcoin Fund Components:
A 346-unit multifamily commercial property.
$15 million allocated to Bitcoin.
Metaplanet's Acquisition: The firm acquired an additional 1,111 BTC on a Monday in June 2025.
Expert Insights and Industry Trends
While specific expert opinions were not detailed in the provided data regarding Cardone Capital's move, the trend indicates a growing intersection of real estate and digital finance.
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Hybrid Strategies: The creation of funds like the 10X Miami River Bitcoin Fund represents a hybrid approach, blending tangible assets with volatile digital currencies.
Technological Integration: The exploration of blockchain for financial instruments like mortgage bonds suggests a longer-term integration of decentralized ledger technology within real estate transactions.
Conclusion and Implications
Cardone Capital's decision to acquire a significant amount of Bitcoin and launch a dual-asset fund signifies a deliberate strategy to integrate digital assets into its core business. This move is part of a wider narrative of commercial real estate beginning to embrace blockchain technology and explore cryptocurrency's role in finance. The firm's stated goal of becoming the "first ever real estate/Bitcoin company integrated with full BTC strategy" highlights its ambition in this novel investment landscape. The success and implications of this strategy will likely be observed as the market continues to evolve.
Sources:
Cointelegraph: Article titled "Cardone Capital Buys 1,000 BTC In New Hybrid Crypto Strategy". Published June 22, 2025.Link: https://cointelegraph.com/news/5-1b-real-estate-firm-cardone-capital-buys-1-000-btc-plans-for-more
CNBC: Article titled "Commercial real estate is finally embracing blockchain. Here's what investors should know". Published October 21, 2025.Link: https://www.cnbc.com/2025/10/21/commercial-real-estate-embracing-blockchain.html?msockid=3c939711b26a633623a28019b36d6292
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