Prateeksha Srivastava, a singer and composer known for her presence in India's independent pop scene, has formally joined forces with Warner Music India. The announcement coincides with the release of her latest track, ‘Sajna Ve’, a romantic indie-pop offering now available on major streaming platforms. This signing signifies a pivotal moment for Srivastava, who has previously garnered attention through viral song covers, a notable appearance on 'Coke Studio Bharat', and a collaboration with Sunidhi Chauhan on the track 'Aankh'.
The artist has expressed that this partnership represents a significant new phase in her professional trajectory. Her prior engagements also include an upcoming India tour, further underscoring her expanding footprint. Srivastava, who began her career sharing song covers online, has progressively built a following through original compositions and live performances, contributing to the burgeoning indie-pop landscape in India.
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"Signing with Warner Music India marks an exciting new chapter in my musical journey. I hope to blend the rich heritage of Indian music with global genres and evolve into the ultimate Pop Kanya from India.” - Prateeksha Srivastava
Srivastava, also a composer, has articulated a commitment to amplifying female voices within the Indian music industry. Her perspective on the new single suggests a deliberate shift, describing ‘Sajna Ve’ as a departure from traditional romantic narratives.
“I’m thrilled to begin this journey with ‘Sajna Ve’, a refreshing take on love, with the self-aware romantic girl starting the love story and initiating this playful pursuit, rather than waiting for the guy to do the same for her.” - Prateeksha Srivastava
Background
Prateeksha Srivastava's musical journey began with online song covers, a path that allowed her to establish an initial audience. Her subsequent work has seen her transition into original material and collaborations, solidifying her presence in the independent music circuit. Her past releases, including tracks from 2023 such as 'Krishnaya Vasudevaya - Shri Krishna Mantra' and contributions to 'Mere Paas Tum Raho', are documented on platforms like Apple Music. An older interview from July 2025 with The Times of India also touched upon her views regarding women's roles in reshaping Bollywood music.
