Universal Pictures is reportedly moving The Super Mario Galaxy Movie to digital purchase and rental platforms next Tuesday, May 5th. This rapid shift follows a strong theatrical run, with the film raking in $831.4 million worldwide against a $110 million production budget.
The film's swift transition from cinemas to home viewing suggests a strategic approach by Universal, aligning with a trend seen in their recent releases. This move to 'premium video on demand' (PVOD) comes even as the movie continues its successful box office engagement.
The home release date is being circulated based on reports from sources cited by When to Stream, who also informed Forbes of the anticipated digital debut. While an official announcement from Universal or Nintendo is pending, the timing aligns with the studio's apparent strategy of a relatively short theatrical window before making titles available for rent or purchase.
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This alleged digital release, specifically targeting May 5th, comes a little over a month after the film's April 1st theatrical launch. It is also part of a broader pattern where Universal appears to be re-implementing a theatrical-to-digital window, similar to what was observed with their release of the adaptation of Colleen Hoover's Reminders of Him.
While the immediate focus is on digital availability, The Super Mario Galaxy Movie is also slated for streaming on Peacock first, followed by Netflix, at a later, yet-to-be-determined date. This staggered release plan, with streaming on Peacock being the initial digital home after PVOD, is consistent with Universal's distribution practices for its films. Details regarding physical media releases, such as Blu-ray and DVD, have not yet been officially confirmed.
