Stan, the Australian streaming platform, is launching an eight-part docudrama titled 'Turned On: Dirty Sexy Money', delving into the lives of top-tier OnlyFans creators. The series, set to premiere in May, promises an inside look at the "explosive rivalries" and "raw reality" within the adult content industry. This venture marks a significant expansion of Stan's unscripted content slate, aiming for a "binge-worthy hit" that captures "bold, high-impact storytelling."
The docudrama will feature women described as being within the "global top 1 per cent of OnlyFans creators," with appearances slated from figures like Annie Knight, Lily Phillips, and Blue Eyed Kayla Jade. The series is being produced by Mischief & Wonder, a team previously associated with reality formats such as MAFS and The Voice.
"We are thrilled to be expanding Stan's unscripted slate with Turned On: Dirty Sexy Money, a series that perfectly captures the bold storytelling our audience craves."
The official description highlights themes of "high-stakes balancing act of family, relationships, and relentless greed," alongside "ruthless business power plays" and the "unspoken rules of the industry." The platform is positioning the show as a "guilty pleasure" that will spark conversations.
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Industry Context and Platform Strategy
Stan's move into this genre aligns with a broader trend of media platforms exploring adult content and creator economies. The success of similar "high-gloss reality formats" on Stan appears to have influenced the decision to commission this series. Executive Producer Michael Healy has stated that the series offers a look into a world that is "as relatable as it is shocking."
While specific cast details beyond the guest appearances remain largely under wraps, the focus is on an elite agency, Blue Rose Talent, based on the Gold Coast. The series aims to "pull back the curtain" on the "controversial and opulent world of the global top 1% of adult content creation."
"From ruthless business power plays to the 'unspoken rules' of the industry, viewers get a front-row seat to the explosive rivalries and the raw reality of what these women will—and won't—do to protect their crowns."
Broader Landscape
The adult content industry, particularly platforms like OnlyFans, has seen increasing mainstream attention. Recent years have brought a surge in reality programs featuring sex workers and adult entertainers, such as Tubi's 'House of Heat' and 'Joseline's Cabaret'.
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Concerns have also been raised regarding the economic landscape for sex workers on platforms like OnlyFans, with some arguing that the influx of celebrity creators has diluted opportunities and visibility for established professionals in the field.
The series premiere is scheduled for May 29.
