Pip Edwards Says She and P.E Nation Co-Founder Claire Greaves Are Still Partners

Pip Edwards confirmed she and P.E Nation co-founder Claire Greaves are still business partners. This comes after years of rumours about a split.
By Newsroom | Fashion, Business |

Pip Edwards has publicly broken her silence on long-standing speculation surrounding a rift with her P.E Nation co-founder, Claire Greaves. Edwards confirmed that she and Greaves continue to be business partners, despite years of rumours of an acrimonious split.

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The fashion entrepreneur stated, "Claire and I continue to be business partners."

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The comments emerge following a recent interview with AFR's fashion editor Lauren Sams, where Greaves discussed her return to the activewear label. This interview, alongside Edwards' own ventures, has seemingly reignited public attention on their relationship.

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Edwards emphasised the enduring significance of P.E Nation, acknowledging the strong legacy she and Greaves built together. She also confirmed her continued role as a business partner and voiced support for the company's future.

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New Ventures and Past Tensions

Edwards is also launching her own consultancy platform, Pip Edwards Co. This venture will focus on brand partnerships, strategic advisory, and projects across various sectors including fashion, wellness, travel, music, and culture. This initiative signals a growing passion for supporting creativity and mentoring emerging talent.

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Historically, rumours of a rift gained traction when Greaves' office at P.E Nation's headquarters was reportedly cleared out during an extended leave. While Edwards now asserts their continued business partnership, the past incident, alongside recent media appearances, has kept the narrative of tension alive.

Background

P.E Nation was co-founded by Pip Edwards and Claire Greaves in Sydney in 2015, evolving into a globally recognised brand. Rumours of a fracturing friendship and business fallout have circulated for some time, with media reports previously detailing their official parting ways after a decade. However, Edwards' recent statements appear to offer a clarification on their ongoing professional relationship.

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Frequently Asked Questions

Q: Are Pip Edwards and Claire Greaves still business partners for P.E Nation?
Yes, Pip Edwards has confirmed that she and her P.E Nation co-founder Claire Greaves are still business partners. This statement addresses years of rumours about a split.
Q: Why were people asking if Pip Edwards and Claire Greaves had split up?
Rumours of a rift grew over time, especially after Claire Greaves' office at P.E Nation was reportedly cleared out while she was on leave. Media reports had also suggested they had parted ways.
Q: What is Pip Edwards doing now besides P.E Nation?
Pip Edwards is launching her own consultancy called Pip Edwards Co. This new venture will focus on brand partnerships and advising in areas like fashion and wellness.
Q: When was P.E Nation started and where?
P.E Nation was co-founded by Pip Edwards and Claire Greaves in Sydney in 2015. It has since become a well-known global brand.