People Can Fly Buys Cooldown Games to Publish Own Games

People Can Fly, known for games like Bulletstorm, has bought Cooldown Games. This is a big step for them to publish their own games.
By Newsroom | Gaming, Business |

People Can Fly Group, the studio behind titles like Bulletstorm, has formally acquired Cooldown Games. This move signals a decisive push by People Can Fly to establish and bolster its own publishing division. The acquisition, the specifics of which remain undisclosed, will see Cooldown Games operate as an independent entity within the larger People Can Fly structure. This integration is framed as a strategic maneuver to enhance People Can Fly's self-publishing capabilities, aiming to increase profit margins on owned intellectual property and tap into a new, financially efficient revenue stream.

The core of this acquisition lies in People Can Fly's ambition to internalize its go-to-market strategy, distribution management, and commercial operations. By leveraging Cooldown Games' existing infrastructure, established relationships with platforms, and commercial acumen, People Can Fly intends to generate scalable publishing revenues. This new division will not only support People Can Fly's own internal projects but also seek out third-party publishing agreements, a move designed to create incremental revenue streams. The existing team at Cooldown Games, including CEO Steve Gibson, are set to continue their roles, operating the newly formed publishing division.

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The strategic intent appears to be a significant pivot towards greater control and direct participation in the market. This allows People Can Fly to manage the entire lifecycle of its games, from development to consumer. It’s a clear statement of intent to reduce reliance on external publishers and capture a larger share of the value chain.

The acquisition was facilitated with Juno Capital Partners acting as the financial advisor for Cooldown Games. While details regarding specific ongoing projects or intellectual property transfers were not explicitly stated in the initial announcements, the move suggests a deliberate step towards a more integrated and self-sufficient operational model for People Can Fly. The company is currently engaged in development for major players like Krafton, Sony Interactive Entertainment, and Xbox Game Studios on various projects.

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Frequently Asked Questions

Q: Why did People Can Fly buy Cooldown Games?
People Can Fly bought Cooldown Games to start its own game publishing company. This means they can publish their own games and keep more of the money they make.
Q: What will Cooldown Games do now?
Cooldown Games will now work as a part of People Can Fly. They will help People Can Fly publish their games and also look for other games to publish.
Q: Who is Steve Gibson in this deal?
Steve Gibson is the CEO of Cooldown Games. He will continue to lead the new publishing division within People Can Fly.
Q: Does this mean People Can Fly will stop working with other companies?
No, People Can Fly is still working on games for big companies like Krafton, Sony, and Xbox. This new publishing division is about controlling their own game releases and making more profit from them.