Meghan Markle's As Ever Brand Leaves Netflix Partnership in London

Meghan Markle's As Ever brand is now independent from Netflix, moving away from the streaming giant after a year of growth.
By Newsroom | Entertainment, Business |

LONDON - Meghan, the Duchess of Sussex's lifestyle venture, 'As Ever,' has concluded its partnership with streaming giant Netflix. The split, confirmed by both entities, marks the brand's move towards full independence, with a spokesperson stating As Ever is now "ready to stand on its own" after a year of what they described as "meaningful and rapid growth."

As Ever spokesperson denies Meghan, Duchess of Sussex's brand is set to launch in Australia - 1

The separation follows the less-than-stellar performance of Meghan Markle's cookery show, "With Love, Meghan," which ran for two seasons and a Christmas special on the platform but failed to capture widespread audience engagement.

As Ever spokesperson denies Meghan, Duchess of Sussex's brand is set to launch in Australia - 2

While Netflix offered a polite acknowledgement of their role in "bringing that vision to life," citing the Duchess's "passion for elevating everyday moments," the move has been met with varied interpretations online. Some observers have cynically suggested Netflix's departure indicates a lack of substantial financial interest in the brand's future, with one widely circulated online comment asserting that if As Ever were "doing gangbusters, they’d want a stake."

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As Ever spokesperson denies Meghan, Duchess of Sussex's brand is set to launch in Australia - 3

Brand's Independent Trajectory

Representatives for As Ever have teased an "exciting year ahead" as the brand embarks on its next independent chapter. This includes its existing product line, which has reportedly expanded to encompass household items like jams, teas, wine, and honey. Netflix expressed a forward-looking sentiment, stating they "look forward to celebrating how she continues to bring joy to households around the world."

As Ever spokesperson denies Meghan, Duchess of Sussex's brand is set to launch in Australia - 4

A Pattern of Partnership Shifts

The end of the As Ever and Netflix collaboration comes on the heels of reports about a "watered-down relationship" between the Duke and Duchess of Sussex and Netflix concerning their broader production deal. The couple's media venture, Archewell Productions, had previously announced a multi-year extension of its film and television projects with Netflix, which included a planned movie adaptation.

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Contextualizing the Split

Launched in 2025, As Ever was developed in tandem with the streaming series "With Love, Meghan." The brand's product offerings are seen as aligned with the Duchess's established public persona, focusing on domesticity and lifestyle. The couple, Meghan Markle and Prince Harry, reside in Montecito, California, with their two children.

Frequently Asked Questions

Q: Why did Meghan Markle's As Ever brand stop working with Netflix?
Meghan Markle's lifestyle brand, As Ever, has ended its partnership with Netflix to become fully independent. A spokesperson said the brand is ready to stand on its own after a year of growth.
Q: What does this mean for As Ever's products?
As Ever will continue with its existing products like jams, teas, wine, and honey. The brand is planning an exciting year ahead as it works independently.
Q: Was Meghan Markle's Netflix show related to this split?
Yes, the split follows the performance of Meghan Markle's cookery show, "With Love, Meghan," on Netflix. While the show ran for two seasons, it did not get many viewers.
Q: What is the future for Meghan Markle and Prince Harry's deal with Netflix?
This split comes after reports of a 'watered-down relationship' with Netflix for the Duke and Duchess of Sussex's broader production deal with Archewell Productions.