Meghan Markle's lifestyle brand, As Ever, has officially concluded its partnership with Netflix, marking a new phase of independent operation for the Duchess of Sussex's venture. The collaboration, which launched with the Netflix series "With Love, Meghan" in 2025, has seen its run come to a close approximately one year after its inception. Representatives for both Markle and the streaming giant confirmed the split on March 6th.
The parting comes amidst reports suggesting that Markle felt her jam brand, a component of As Ever, was being "held back" by the streaming platform. A spokesperson for As Ever expressed gratitude for Netflix's support during the launch and the initial year, stating the brand is "grateful for Netflix’s partnership through launch and our first year."
The Show: "With Love, Meghan"
The lifestyle series, "With Love, Meghan," served as a cornerstone of the partnership, offering viewers glimpses into Markle's life in California. The show, which ran for two seasons, featured Markle sharing cooking and entertaining tips, often with appearances from celebrity friends and, at times, her husband, Prince Harry. A trailer for the series was released on January 2nd, preceding the show's premiere. Markle herself has reportedly expressed happiness with the direction of her career and the role she has established.
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As Ever: Expanding Beyond the Partnership
As Ever, the lifestyle brand developed in collaboration with Netflix, encompasses a range of household items including jams, teas, wine, and honey. The brand's stated intention is to continue growing and evolve into its "next chapter independently." Netflix acknowledged Markle's vision, noting her "passion for elevating everyday moments in beautiful yet simple ways." The streaming service stated, "As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world."
Background
The partnership between the Duchess of Sussex and Netflix was part of a broader multi-year deal involving Archewell Productions, the production company of Meghan Markle and Prince Harry. This deal also included plans for film and television projects, such as a movie adaptation of the romance novel "Meet Me at the Lake." The couple resides in Montecito, California, with their two children, Prince Archie and Princess Lilibet.
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