Kylie Jenner's New Denim Line Arrives April 28th

Kylie Jenner is launching a new denim line for her brand Khy. The collection drops on April 28th and features pieces made in Los Angeles.
By Newsroom | Fashion, Celebrity |

Kylie Jenner has launched a new wave of denim pieces for her fashion label, Khy, utilizing a series of stark, unvarnished social media posts to showcase the collection. The 28-year-old reality television figure appeared without a shirt in recent Instagram postings, highlighting the upcoming line set to debut on khy.com on April 28th.

Kylie Jenner is bra-free while flashing her tummy in denim designs from Khy after partying at Coachella - 1

Jenner’s new campaign, which appears to have rolled out over the past week, centers on denim as a foundational element for this particular Khy release. Images show Jenner modeling the new slacks and other denim designs. The label’s Instagram page posted a caption stating, "Denim was one of the starting points for this collection." This marks a significant shift, with some reports suggesting the collection is a "very personal" project for Jenner, with items reportedly made in Los Angeles.

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Kylie Jenner is bra-free while flashing her tummy in denim designs from Khy after partying at Coachella - 2

The marketing push for Khy’s denim debut coincided with Jenner's presence at the Coachella music festival. During the event, she was seen sporting custom Khy pieces, including faded yellow jeans and belly chains. She also provided bespoke outfits from the collection for friends, such as Victoria Villarroel and Anastasia Karanikolaou, who were also photographed in studded denim pants from the brand.

Kylie Jenner is bra-free while flashing her tummy in denim designs from Khy after partying at Coachella - 3

While the focus of the recent posts is on the Khy denim launch, Jenner’s presence at Coachella also saw her sister, Kendall Jenner, showcasing her tequila brand, 818. Jenner herself had a booth for her Kylie Cosmetics line at the festival.

Kylie Jenner is bra-free while flashing her tummy in denim designs from Khy after partying at Coachella - 4

Recent posts also suggest a more introspective tone regarding Jenner’s personal life. She has noted that her children are a grounding force, and that her personal life is increasingly family-oriented. The collection itself has been described as a "tribute to her roots."

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Prior to the denim unveiling, Jenner had also been photographed in various festival attire at Coachella. This included a small black lace top, described as a "bra with ambition," and a white sequin bra-top. Discussions on platforms like Reddit have previously surfaced regarding Jenner's breast implants, with some users speculating about potential issues following her festival appearances. Jenner has publicly shared details about her breast augmentation, noting the size and placement of her implants.

Frequently Asked Questions

Q: When is Kylie Jenner's new Khy denim line available?
Kylie Jenner's new Khy denim collection will be available to buy on khy.com starting April 28th. The campaign features stark images and highlights denim as a key part of the release.
Q: What kind of clothes are in the new Khy denim line?
The new Khy denim line includes various denim pieces like pants and other designs. The brand stated that denim was a starting point for this collection, and items are reportedly made in Los Angeles.
Q: How was the Khy denim line promoted?
The Khy denim line was promoted through social media posts, including images of Kylie Jenner modeling the clothes. She also wore custom Khy pieces at the Coachella music festival, and provided outfits for friends like Victoria Villarroel and Anastasia Karanikolaou.
Q: What else was Kylie Jenner doing at Coachella?
At Coachella, Kylie Jenner also had a booth for her Kylie Cosmetics line and was seen wearing various festival outfits. Her sister, Kendall Jenner, was also present promoting her 818 tequila brand.