Dusan Vlahovic remains a Juventus player despite a summer spent on the shop window. With his contract expiring at the end of this season, the Turin club is pivoting from a failed sale to a desperate negotiation. The Serbian striker is currently scoring goals—two in his first two appearances—while the club leadership, specifically Giorgio Chiellini, now signals a "fresh openness" toward a renewal. This shift follows a summer where no buyer met the asking price for a player whose wages are deemed too heavy for the current Italian balance sheet.
The Financial Deadlock
The tension sits between the back of the net and the ledger. Juventus reportedly asked the striker to slash his salary in half to stay, a request Vlahovic ignored throughout the summer.
The club’s inability to find a buyer with sufficient cash has forced a temporary truce.
Vlahovic can sign a pre-contract with non-Italian clubs starting in January.
Current performance under manager Igor Tudor shows a player fighting for a spot despite being formally "transfer listed" weeks ago.
Giorgio Chiellini suggests the "door is very much open," provided the financial expectations align with the club's new, lower ceiling.
The Waiting Room: Barcelona and Others
While Turin tries to salvage the relationship, external clubs are monitoring the friction. Barcelona is the most visible predator, viewing the 25-year-old as the natural successor to Robert Lewandowski.
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| Interested Club | Status | Motivation |
|---|---|---|
| Barcelona | Monitoring | Seeking a free transfer successor for Lewandowski. |
| Atletico Madrid | Contingent | Depends on departures of Alvarez or Sorloth. |
| Manchester United | Watching | Tracking the contract standoff for a potential January swoop. |
"For Vlahovic to remain in Turin, he will likely need to adjust his financial expectations to align with the club’s current ceiling." — Internal club logic framed by leadership.
Background: The Summer That Wasn't
The current "openness" is a sharp pivot from July, when reports circulated that Juventus was considering contract termination to rid themselves of his mounting costs. The club faced a similar cliff with Federico Chiesa and appears wary of losing a high-value asset for zero return.
The Serbian’s refusal to budge on wages effectively paralyzed the summer market.
His recent goals against Genoa have complicated the narrative, making it harder for the club to justify a bench role or a cheap exit.
The "Project" touted by Chiellini requires Vlahovic to accept the club’s diminished spending power, a concession the player has shown no appetite for in the past three months of injury and speculation.