Joe Baggs, formerly a fixture on the Channel 4 program 'Gogglebox', has been announced as the host of a new digital spin-off show for 'Britain's Got Talent'. The series, slated to air on the program's official Instagram and TikTok channels, will focus on backstage coverage during the live shows. This move marks a transition for the 28-year-old personality from commentary to a hosting position on a major ITV franchise.
Baggs has cultivated a significant presence on social media, particularly TikTok, and hosts his own podcast, 'Not My Bagg'. His new role will see him providing an "envers du décor" perspective, a concept previously explored in other ITV formats like 'BGT Reacts', which debuted on ITVX two years after a prior follow-up show was cancelled. The original 'Britain's Got Talent' series itself is set to return to ITV1 and ITVX this Saturday, April 20th.
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"I’ve been watching Britain’s Got Talent with my family for as long as I can remember, so it’s a real ‘pinch me’ moment." - Joe Baggs
The announcement follows broader news regarding 'Britain's Got Talent', including the opening of applications for its twentieth series, accompanied by promotional material featuring new judge KSI. Baggs himself discussed this new venture on 'Good Morning Britain', engaging with presenters Richard Arnold, Kate Garraway, and Ranvir Singh. The reaction from his followers on social media has been largely congratulatory.
Baggs' career trajectory shows a pattern of leveraging reality television exposure into broader media engagements. While no longer a part of 'Gogglebox', he has maintained a visible media footprint. The digital spin-off is expected to commence later this month, coinciding with the live semi-finals of the main competition. The format intends to capture the behind-the-scenes buzz and contestant activities as they unfold during the live performance stages.
