Heidi Klum bikini campaign marks 11 years since Trump comment in 2015

Heidi Klum is back in a new bikini campaign for Calzedonia. This comes 11 years after Donald Trump famously rated her attractiveness in 2015.

Heidi Klum, the 52-year-old model and television personality, has recently reappeared in the public eye through a series of images and campaign materials featuring her in various swimwear. These appearances notably align with the 11-year anniversary of remarks made by Donald Trump in 2015, where he stated Klum was "no longer a 10."

Heidi Klum, 52, sizzles in a bikini on 11-year anniversary of Donald Trump claiming she is 'no longer a 10' - 1

Klum's recent Calzedonia campaign, released on Monday, showcases her in bikinis, a visual echo to the period when Trump's comments generated widespread media attention. Klum herself publicly addressed Trump's statement at the time, posting a humorous video on Twitter depicting a man in a Trump mask removing a "10" from her shirt to reveal a "9.99" price tag. The latest campaign imagery, depicting Klum in slender silhouettes for the Italian beachwear brand, surfaced just days ago, making this anniversary a point of note.

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Heidi Klum, 52, sizzles in a bikini on 11-year anniversary of Donald Trump claiming she is 'no longer a 10' - 2

Further adding to the visual narrative, Klum has consistently shared images of herself in swimwear throughout the past year. Celebrations of her 52nd birthday on June 1, 2025, saw her posting steamy bikini photos. Earlier in 2025, in June, she was featured in a Calzedonia campaign in a powder blue swimsuit. A prior birthday, in May 2025, also brought bikini photos, with Klum, then 51, stating she felt 25.

Heidi Klum, 52, sizzles in a bikini on 11-year anniversary of Donald Trump claiming she is 'no longer a 10' - 3

Her engagement with beachwear extends beyond simple birthday tributes. In December 2024, Klum posted images of herself in a red string bikini while on a family vacation in the snow. More recently, in January 2026, she was photographed topless during a beach vacation in St. Barts, with reports indicating her continued comfort with public nudity regardless of age.

Heidi Klum, 52, sizzles in a bikini on 11-year anniversary of Donald Trump claiming she is 'no longer a 10' - 4

Background to the Trump Remarks

The 11-year anniversary in question refers to April 2015, when Donald Trump, then a candidate for president, was interviewed by The New York Times. During the interview, he reportedly made the comment about Klum's perceived attractiveness, stating, "Heidi Klum. Sadly, she's no longer a 10." This remark quickly became a subject of global discussion, drawing responses not only from Klum but also from various media outlets dissecting the intersection of public image, aging, and celebrity commentary. The context of Trump's statements often involves his personal ratings and assessments of public figures.

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Frequently Asked Questions

Q: Why is Heidi Klum in the news regarding Donald Trump today?
Heidi Klum is appearing in new Calzedonia bikini ads, which marks 11 years since Donald Trump told the New York Times in 2015 that she was 'no longer a 10.' The model has continued to post swimwear photos to show confidence as she turns 52.
Q: What did Donald Trump say about Heidi Klum in 2015?
In an interview with the New York Times in April 2015, Donald Trump said about Heidi Klum, 'Sadly, she's no longer a 10.' This comment sparked a global conversation about how the public views aging and celebrity beauty.
Q: How did Heidi Klum respond to the 2015 comments?
Heidi Klum responded with a funny video on Twitter where a person wearing a Trump mask removed a '10' sign from her shirt to show a '9.99' price tag. She has continued to ignore the criticism by sharing many photos of herself in swimwear over the last year.
Q: How old is Heidi Klum in April 2026?
As of April 28, 2026, Heidi Klum is 52 years old. She has been very active in modeling for brands like Calzedonia and frequently posts photos of herself on vacation to celebrate her body.