Guy Goma, a man propelled into viral notoriety after a bizarre case of mistaken identity during a 2006 BBC interview, is now pursuing legal action against the broadcaster, demanding a share of royalties for his now-iconic appearance. Goma, who arrived at BBC studios expecting a job interview for a data analyst position, was instead placed before cameras and interviewed about internet music downloads, mistakenly identified as technology journalist Guy Kewney.
The incident, which occurred seventeen years ago, has since been replayed countless times. Goma, a computer technician by trade, stated in recent podcast appearances that he was never compensated for the interview. He believes the clip's repeated use and enduring popularity have enriched the BBC, and he is now seeking his due. He is considering legal action for royalties, arguing the clip has made the BBC "richer."
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The Mix-Up Unfolds
In 2006, Goma presented himself at the BBC headquarters for a scheduled job interview. He was then given make-up before being directed to a studio. Unbeknownst to him, the production staff mistook him for Guy Kewney, a technology journalist who was slated to discuss a legal battle between Apple Corps and Apple Computers. Goma, caught off guard, proceeded through the interview, attempting to bluff his way through the questions about a topic entirely outside his expertise. He later explained that he thought the interviewer might have seen an incorrect photograph of Kewney.
Following the live broadcast, Goma informed the BBC staff about the error, noting that he had been mistakenly taken to the studio instead of attending his job interview. He was never hired for the position he originally applied for.
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Aftermath and Lingering Fame
Despite the embarrassing mix-up, Goma briefly achieved a form of celebrity status. He received invitations to appear on television programs internationally and, even now, some two decades later, people still recognize him on the street. He has described his live ordeal as "excruciating" but acknowledges his subsequent fame. Goma has even contemplated writing a book titled "Wrong Guy," reflecting on his peculiar experience. He continues to work in the TV industry.
The incident resurfaced prominently in media reports around March 2026, with outlets marking the 20th anniversary of the event and revisiting Goma's account. His stated intention to sue for royalties gained significant traction in reports from August and October 2023.
