Gen Z Plans Holidays For Fitness, Not Just Rest

30% of young adults aged 18-29 now plan holidays with fitness goals, a big change from older holiday styles.
By Newsroom | Travel, Lifestyle |

A significant portion of individuals identifying as Gen Z are actively incorporating fitness and wellbeing into their holiday planning, a marked departure from traditional notions of travel. Research indicates that 30% of those aged 18-29 either always or often plan their getaways with fitness goals in mind. Furthermore, a substantial 74% have engaged in such planning at some point. This trend shows a clear escalation, with 47% agreeing that exercise regimes now influence their holiday decisions more than they did five years ago.

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Fitness-Centric Travel Emerges

The data suggests a paradigm shift where holidays are no longer solely defined by rest, relaxation, or indulgence. Instead, they are increasingly viewed as an opportunity for activity, goal-setting, and novel experiences. This perspective is highlighted by observations that access to a gym can be considered more critical than favourable weather for some within this demographic.

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Specific fitness-oriented trips are also gaining traction:

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  • 42% have previously undertaken a fitness-focused holiday.

  • These trips often centre around organised events like HYROX (12%), races (16%), or dedicated retreats (20%).

While fitness is a core component, it does not entirely preclude other holiday aspects. Many still manage to integrate sightseeing (37%), cultural exploration (29%), and personal achievements (27%) into these active getaways.

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The motivations behind this integration are varied, pointing towards a holistic approach to wellbeing:

  • Mental wellbeing is cited by 33% as a primary driver.

  • Seeking to feel refreshed and energised appeals to 21%.

  • Maintaining a routine influences 19%.

Broader Wellness Influence

This focus on fitness extends beyond just holiday planning, influencing broader consumer behaviours and business strategies. Hotels, for instance, are expanding their wellness facilities and gym offerings to cater to this younger clientele. Perks such as gym membership stipends or mental health resources are also becoming attractive propositions for businesses seeking to engage Gen Z employees.

The inclination towards wellness is a key characteristic of Gen Z, impacting how they approach not only personal health but also their interaction with brands and services. This generation is redefining fitness as an integrated lifestyle choice rather than a mere pastime, with some gym-goer data showing Gen Z members undertaking longer sessions compared to other age demographics.

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Generational Context

This phenomenon is occurring against a backdrop of Gen Z's distinct travel preferences. They are a generation that values transparency, frequently uses social media for discovery (particularly platforms like TikTok and Instagram), and leans towards adventure and immersive experiences over traditional passive holidays. Sustainability is also a significant consideration for many, with a willingness to pay more for eco-friendly options. Furthermore, Gen Z exhibits a strong sense of independence, with a notable percentage travelling solo and a preference for smaller towns over bustling cities – a trend sometimes described as 'townsizing'. Their approach to travel is often framed as 'soul-searching' rather than mere sightseeing, underscoring a deeper engagement with experiences.

Frequently Asked Questions

Q: Why are young people like Gen Z planning holidays around fitness?
Gen Z sees holidays as a chance for activity and new experiences, not just rest. They want to feel refreshed and energized, and 33% say mental wellbeing is a main reason.
Q: How many young adults plan fitness into their holidays?
About 30% of people aged 18-29 always or often plan their holidays with fitness goals. Another 74% have done this at least once.
Q: What kind of fitness activities are popular for holidays?
Many young adults go on fitness holidays. 42% have done one before. Popular events include races (16%), retreats (20%), and HYROX events (12%).
Q: Does fitness replace other holiday activities for Gen Z?
No, they still enjoy other things. Many mix fitness with sightseeing (37%), culture (29%), and personal goals (27%).
Q: How is this trend changing the travel industry?
Hotels are adding more gyms and wellness spots. Businesses are also offering perks like gym money or mental health support to attract young workers.