Celebrity Apprentice 2024: Alexandra Burke and Jordan Banjo Join Lord Sugar

Singer Alexandra Burke and dancer Jordan Banjo are set to compete in the upcoming Celebrity Apprentice 2024, aiming to raise money for charity.

The upcoming reboot of 'Celebrity Apprentice' is reportedly set to feature singer Alexandra Burke, dancer Jordan Banjo, and journalist Kay Burley among its contestants. This news follows closely on the heels of the announcement that Danny Miller, known for his role in 'Emmerdale', is also joining the fundraising BBC One series.

Alexandra Burke, Jordan Banjo and Kay Burley 'are latest stars announced for Celebrity Apprentice reboot' - 1

The program, slated for broadcast later this year, will see these personalities facing off under the guidance of Lord Sugar. This iteration marks the first time the 'Celebrity Apprentice' series will be broadcast in its entirety.

Alexandra Burke, Jordan Banjo and Kay Burley 'are latest stars announced for Celebrity Apprentice reboot' - 2

Burke, a 'X Factor' winner, and Banjo, a member of the dance troupe Diversity, are said to be part of an "all-star line-up". Burley, a prominent broadcaster, joins them in this reported casting.

Alexandra Burke, Jordan Banjo and Kay Burley 'are latest stars announced for Celebrity Apprentice reboot' - 3

Background Chatter and Departures

The reported enlistment of Burke, Banjo, and Burley comes after other television announcements. Notably, Kay Burley's departure from Sky News in February after 36 years was followed by speculation about her next move. By August 2025, it was confirmed that Sophy Ridge and Wilfred Frost would be taking over her breakfast show slot. Burley herself had stated on her departure from Sky News, "You only live once, so time to do something different now."

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Alexandra Burke, Jordan Banjo and Kay Burley 'are latest stars announced for Celebrity Apprentice reboot' - 4

In unrelated television news, 'Celebrity Gogglebox' also announced its cast for a new series in June 2025. There have also been reports in July 2025 regarding Alexandra Burke's stance on a potential 'X Factor' reboot.

Frequently Asked Questions

Q: Who are the new celebrities joining Celebrity Apprentice 2024?
Singer Alexandra Burke, dancer Jordan Banjo, and journalist Kay Burley are reportedly joining the show. Danny Miller from Emmerdale is also confirmed.
Q: What is the goal of Celebrity Apprentice 2024?
The celebrities will compete in business tasks to raise money for their chosen charities. Lord Sugar will guide them through the challenges.
Q: When will Celebrity Apprentice 2024 be broadcast?
The new series of Celebrity Apprentice is expected to be broadcast later this year, 2024. This is the first time the show will be broadcast in full.
Q: Why is Kay Burley joining Celebrity Apprentice?
Kay Burley recently left Sky News after 36 years and stated she wanted to do something different, suggesting this new role is part of that change.