Recycled Rags, Recycling Reality?
Australian packaging magnate Anthony Pratt re-emerged at the latest Met Gala, flaunting a familiar, neon pink ensemble. The recycled jacket, emblazoned with a recycling logo and the words "100% Recycled," served as a walking advertisement for his vast Pratt Industries empire, a firm reportedly ranking as the fifth-largest packaging company in the United States. This appearance, happening around May 5, 2026, marks a recurring fashion statement for the billionaire, who previously sported similar attire at the 2024 and 2025 galas. Pratt's guests at this year's event included his sister Heloise, his niece, and Sabrina Pasterski, a known associate.
Pratt's repeated use of his branded, recycled jacket at the Met Gala transforms the high-profile fashion event into a platform for his business, blurring the lines between personal style and corporate branding.
The recycled garment itself, a fluorescent pink blazer detailed with silver flowers, has become a signature for Pratt at these high-society gatherings. He completed the look with a green felt bowler hat and black sneakers. The outfit's explicit nod to sustainability, an apparent tie-in to his packaging and waste paper recycling operations, particularly his company's deal with New York City for waste paper handling, positions his business under a green veneer.
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A Familiar Face in Glittering Circles
Pratt, the heir to the Visy Industries empire and reportedly one of Australia's wealthiest individuals, is no stranger to the celebrity sphere or high-profile events. His presence at the Met Gala, a notoriously exclusive affair, places him alongside figures from entertainment and arts. Last year, Kylie Minogue performed at his annual Visy dinner in Melbourne. Pratt's own social calendar is often filled with lavish parties, including a soiree at the Mandarin Oriental to mark his move from Melbourne to New York City. He was also pictured celebrating New Year's Eve with Donald Trump and Scott Morrison at Mar-a-Lago.
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Industry, Residence, and Reputation
Pratt Industries boasts a significant footprint, having acquired box plants and constructed recycling facilities. The company's scale is underscored by its ranking as the second-largest private company in Australia, according to Time magazine. Pratt, now a resident of New York after relocating from Melbourne and obtaining a green card, actively engages with his business interests across continents. The Met Gala, which this year celebrates the "importance of sartorial style to the African-American community," saw Pratt sharing the red carpet with Australian notables such as actors Nicole Kidman and Sarah Snook, and director Baz Luhrmann.
