Key figures in the Australian Football League (AFL) are involved in significant player contract discussions, with at least one top free agent reportedly in negotiations for a substantial new deal. This period of player movement also sees clubs engaging in tactical public relations, exemplified by a recent video released by the Melbourne Football Club that has drawn attention from supporters of rival teams.

Player Movement and Contract Negotiations Underway
The AFL landscape is currently defined by the intense activity of player movement and contract negotiations as the free agency period progresses. Several clubs are actively involved in securing players for the upcoming seasons, with new deals being finalized and others in advanced stages of discussion.

Carlton Blues: Players like Tom De Koning and Jack Silvagni have been central to discussions. Silvagni, in particular, has been weighing an offer from Carlton against reported interest and potentially more lucrative terms from Collingwood.
Collingwood Magpies: Besides their reported interest in Jack Silvagni, Collingwood has secured forward Jack Buller from the Sydney Swans, exchanging him for a future draft pick.
Melbourne Demons: The club has released a "cheeky and clever 2026 membership campaign" which has been observed as a public relations move, drawing reactions from fans of other clubs. Melbourne has also been noted as interested in a forward from the Sydney Swans.
Other Clubs:
West Coast Eagles have signed a 26-year-old player to a four-year deal.
North Melbourne is set to gain Charlie Spargo from Melbourne as an unrestricted free agent.
Geelong Cats are set to sign James Worpel as a restricted free agent on a four-year contract.
St Kilda Saints are expected to sign Tom De Koning and Jack Silvagni.
Adelaide Crows are reportedly considering a substantial contract offer for a free agent from the Sydney Swans, potentially exceeding $5 million.
Free Agency Compensation and Strategic Moves
The free agency system inherently involves compensation mechanisms that impact club draft positions. Clubs losing certain free agents are likely to receive draft picks, which are graded based on the type of player lost and their contract value.
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The movement of Charlie Spargo from Melbourne to North Melbourne is expected to result in Melbourne receiving a Band three (second round) or Band four (end of second round) pick.
Carlton, by not matching St Kilda's offer for Jack Silvagni, will receive a first-round compensation pick.
West Coast Eagles are anticipated to gain pick No. 2 as a result of a player's deal, though this is not expected to occur immediately.
Notable Player Signings and Trade Speculation
The period is marked by both finalized deals and ongoing speculation about player movements.

Jack Buller, a key forward from the Sydney Swans, has officially become a Collingwood player.
Jack Silvagni has reportedly had a long-standing, significant offer from Carlton that remains unsigned, with Collingwood also showing interest and potentially offering a more financially attractive deal, possibly for a longer term.
Reports suggest Adelaide Crows are evaluating a "mega deal" for a Sydney Swans free agent, with Carlton and Melbourne also expressing interest in the same player.
There is speculation about Melbourne's involvement with Jack Martin, a player who might be released to facilitate new player acquisitions.
Max King of St Kilda signed a significant six-year contract extension, a move that has drawn scrutiny from commentators like Kane Cornes due to the player's injury history.
Billy Frampton had indicated a desire to be traded to Collingwood.
Junior Rioli had lodged a request to be traded to Port Adelaide.
Expert Commentary on Contract Valuations
Commentary from figures within the AFL sphere offers a perspective on the financial aspects of player contracts and the strategic decisions clubs make.
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"Noted long-term contract critic Kane Cornes isn’t impressed with the Saints’ call to lock in King, describing the monster extension as ‘one of the more risky moves I’ve seen’ given his injury history." (Source: The Roar)
This quote highlights that while clubs may commit to substantial deals, there is an analytical view questioning the long-term viability and risk associated with such agreements, particularly when factoring in a player's past health issues.
Summary and Future Outlook
The current AFL player movement landscape is characterized by high-stakes contract negotiations, strategic club maneuvers, and public relations efforts. The impending outcomes of these discussions will shape team compositions and competitive dynamics for the foreseeable future.
Key free agents are in deep discussions for major contracts, indicating significant financial commitments by clubs.
Player transfers, such as Jack Buller's move to Collingwood, are being finalized.
Clubs are utilizing various methods, including social media content, to engage their fanbase and potentially influence perceptions during this active period.
The compensation picks generated by free agency movements are a crucial element in how clubs can rebuild or reinforce their lists through the draft.
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Sources:
ESPN: AFL 2025 player movement tracker: every completed trade, free agency signing, and more. https://www.espn.com/afl/story//id/46351800/afl-2025-free-agency-trades-tracker-player-movement-draft-picks-latest-news-moves
AFL.com.au: Free agency frenzy begins, Pies unlikely to chase Dee, talks start for mid. https://www.afl.com.au/news/1435783/inside-trading-free-agency-frenzy-begins-pies-unlikely-to-chase-dee-talks-start-for-mid
AOL (via Fox Sports): AFL News & Highlights (Article includes mention of a top free agent in talks for a mega deal and the Dees' membership campaign). https://www.foxsports.com.au/afl
SportNation.nz: AFL 2025: Collingwood chasing Carlton free agent Jack Silvagni. https://sportnation.nz/article/trade-talk-the-deal-silvagni-is-weighing-up-amid-pies-interest
Sportskeeda: AFL Trade News: Adelaide Crows weighing up mega deal for Sydney Swans free agent, contract could surpass $5 million. https://www.sportskeeda.com/afl/news-afl-trade-news-adelaide-crows-weighing-mega-deal-sydney-swans-free-agent-contract-surpass-5-million
The Roar: AFL News: 'Made of chalk' - Cornes questions Saints' King deal, Pie requests trade, Cats, Dees shut down Oliver talk. https://www.theroar.com.au/2024/10/07/afl-news-made-of-chalk-cornes-questions-saints-monster-king-deal-pie-requests-trade/
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