Trump fires Kristi Noem from Homeland Security on March 5 over $220 million ad bill

Kristi Noem is out as Homeland Security Secretary after only a few months. Her $220 million ad campaign appears to be the main reason for her firing by Donald Trump.

Donald Trump removed Kristi Noem from her post as Secretary of Homeland Security on Thursday, March 5, via a post on Truth Social. The firing ends a brief, loud tenure defined by aggressive deportation tactics and a $220 million advertising bill that Noem claimed the President himself had cleared. Noem is the first cabinet-level official to be ousted in this term, following the earlier departure of national security adviser Mike Waltz in May.

Kristi Noem Survived Many Crises. Then She Crossed a Trump Red Line. - 1
  • Markwayne Mullin, a Republican Senator from Oklahoma, is the named successor.

  • He is scheduled to take over the department on March 31, pending a Senate vote.

  • The Department of Homeland Security remains in a state of budgetary paralysis since mid-February, as opposition lawmakers refuse to fund a machine they claim is broken.

The $220 Million Friction

The immediate trigger for the firing appears to be a massive public relations campaign funded by the DHS. Noem spent $220 million on ads designed to convince immigrants to leave the country voluntarily.

Kristi Noem Survived Many Crises. Then She Crossed a Trump Red Line. - 2

"It is both revealing and disturbing that what seems to have cost her her job was her PR campaign" rather than the actual conduct of the immigration police, noted observers of the internal friction.

During recent hearings before the Senate and the House, Noem testified that she had Trump's explicit "aval" (approval) for the spending. Sources indicate this public tethering of the President to the expensive, and perhaps redundant, campaign caused the final break in trust.

Read More: Texas 23rd District: YouTuber Herrera Defaults GOP Spot After Scandal

Kristi Noem Survived Many Crises. Then She Crossed a Trump Red Line. - 3

Blood and Bureaucracy

Noem’s standing had already eroded following a January incident in Minneapolis. Two Americans, Renee Good and Alex Pretti, were shot and killed by agents from ICE (Immigration and Customs Enforcement).

Kristi Noem Survived Many Crises. Then She Crossed a Trump Red Line. - 4
Incident FactorImpact on Noem’s Tenure
LabelingCalled the victims "terrorists" before any investigation was completed.
FEMAFaced heavy internal and external fire for mismanagement of federal disaster aid.
BudgetPresided over a department that ran out of operational cash due to political stalemate.
OpticsEarned the nickname "Homeland Barbie" for what critics called a "taste for the limelight" over policy.

The Enforcement Vacuum

The department Noem leaves behind is currently immobile. Since February 15, the DHS has lacked a functional budget. Democrats have tied funding to a total overhaul of ICE and Border Patrol practices. Noem's departure suggests the administration may be attempting to swap a "publicity-heavy" leader for a "guerrier" (warrior) figure in Mullin to break the legislative logjam.

Background: From Dakota to the Cabinet

Kristi Noem, 54, was previously the Governor of South Dakota. She rose to national prominence as a loyalist who mirrored the President's rhetoric on border security and immigration raids.

  • She married Bryon Noem at age 20 and spent years in the political machinery of Watertown.

  • Her tenure at DHS was characterized by muscular enforcement and a refusal to deviate from the "MAGA" line, even when federal agents were involved in domestic shootings.

  • Her exit follows the "Signal" scandal of Mike Waltz, marking a pattern of early turnover in the high-tier advisory circle.

Noem signaled her compliance with the exit on the platform X, thanking the President for the opportunity even as her successor prepared to take the "ring."

Read More: Noem Out As DHS Secretary But Budget Fights Continue For TSA, FEMA

Frequently Asked Questions

Q: Why did Donald Trump fire Kristi Noem as Homeland Security Secretary on Thursday, March 5?
Donald Trump removed Kristi Noem from her job as Homeland Security Secretary on March 5. This happened after she spent $220 million on ads to encourage immigrants to leave the country. Trump claimed he did not approve this large spending.
Q: Who will replace Kristi Noem as Homeland Security Secretary?
Senator Markwayne Mullin from Oklahoma is the person Donald Trump wants to be the new Homeland Security Secretary. He needs to be voted in by the Senate before he can start, likely on March 31.
Q: Why is the Department of Homeland Security having budget problems?
The Department of Homeland Security has not had a budget since mid-February. Lawmakers who are against the department's current practices are refusing to give it money until changes are made.
Q: What other issues led to Kristi Noem's firing?
Noem also faced criticism for calling shooting victims 'terrorists' before an investigation, for how FEMA handled disaster aid, and for her department running out of money. She was also nicknamed 'Homeland Barbie' by critics.