Sony New TVs Use "True RGB" for Brighter Colors

Sony's new BRAVIA TVs use "True RGB" technology for the best color volume ever in their TVs. The BRAVIA 7 II starts at €1,799.
By Newsroom | Technology, Consumer Electronics |

Sony is rolling out its new BRAVIA television lineup, touting a proprietary "True RGB" display technology. This approach, which utilizes individually controlled red, green, and blue LEDs, aims to deliver what the company claims is the "largest color volume in the history of Sony's consumer televisions." The new models, including the flagship BRAVIA 9 II and the more accessible BRAVIA 7 II priced at €1,799, are being positioned to challenge established display standards.

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The core of Sony's claim rests on its "True RGB" technology, implemented through an advanced 'RGB Backlight Master Drive Pro'. This system focuses on achieving purer colors, enhanced brightness even in well-lit environments, and improved viewing angles. The company emphasizes that this technology represents a significant step forward in color reproduction for consumer-grade displays.

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The BRAVIA 9 II is presented as the new top-tier offering. The BRAVIA 7 II model is described as incorporating much of this advanced technology at a more moderate price point. Concurrent with these launches, Sony is running promotions, such as a potential 50% discount on soundbars with the purchase of a new BRAVIA TV. Specific camera and lens offers are also noted, alongside extended warranty options for registered products.

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Broader Corporate Initiatives and Existing Products

Beyond television displays, Sony's recent corporate activities include establishing a global supply chain for renewable plastics in its products. The company also highlights its engagement with creators for entertainment innovation and has received an award for its "Guide for QR" in package design. In other product categories, Sony offers solutions for mass storage and archiving, and has showcased Mini LED 4K surgical monitors featuring advanced Local Dimming technology. Home cinema systems like the BRAVIA Theater Quad and various OLED BRAVIA models are also listed in their product range.

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Frequently Asked Questions

Q: What is Sony's new "True RGB" technology?
Sony's new "True RGB" display tech uses separate red, green, and blue LEDs to make colors brighter and purer. It aims for the best color volume in Sony TVs.
Q: How much does the new Sony BRAVIA 7 II TV cost?
The new Sony BRAVIA 7 II TV is priced at €1,799. It includes much of the new advanced display technology.
Q: What are the benefits of "True RGB" for viewers?
"True RGB" technology helps create purer colors, higher brightness even in light rooms, and better viewing angles. This means a more vivid and clear picture.
Q: Are there any special offers with the new Sony TVs?
Yes, Sony is offering promotions like a 50% discount on soundbars when you buy a new BRAVIA TV. There are also deals on cameras, lenses, and extended warranties.