Hotels under the PARKROYAL COLLECTION banner are positioning themselves as pioneers in "lifestyle luxury," intertwining claims of sustainability and wellness. The brand highlights its use of on-site urban farms, providing produce for its restaurants, bars, and spas, a practice termed 'Conscious Consumption'. This "farm-to-table" approach is presented as a resolution for a public grappling with a "complex relationship" between luxury and responsibility.
PARKROYAL COLLECTION Marina Bay, Singapore, has become the first hotel in the city-state to secure three significant sustainability certifications: the BCA Green Mark Super Low Energy (SLE) Certification, the Global Sustainable Tourism Council (GSTC) Industry Criteria for Hotels Certification, and the Green Globe Certification.
These credentials are used to frame the hotel as a benchmark in the region's hospitality sector, emphasizing a "holistic approach" to eco-friendly practices that encompass energy, water, food, and waste management. The hotel also promotes its biophilic design, including its urban farm, and offers tours detailing its "green features."
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Beyond the Marina Bay property, PARKROYAL COLLECTION Pickering in Singapore has been noted for its sustainability efforts for over a decade, introducing an "eco-friendly makeover" to its "Green City Life" package and a new 'Go Green With Us' initiative. Similarly, PARKROYAL COLLECTION Kuala Lumpur, Malaysia, now features an urban farm alongside its Singapore counterparts. These farms supply "farm-to-table, farm-to-bar and farm-to-spa experiences."
The brand also points to specific wellness offerings, such as a "Sleep Ritual" using herbs like thyme and mint harvested from its urban farms, aimed at improving sleep quality through "natural aromatic herbs."
Operational Framework
PARKROYAL COLLECTION is part of the Pan Pacific Hotels Group, which manages over 50 properties across its Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL brands in numerous cities. Headquartered in Singapore, the group is a member of the UOL Group Limited. This operational structure underpins the wider rollout of the brand's sustainability-focused initiatives.
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