London, UK - During the Saturday live semi-final of Britain's Got Talent, judge Simon Cowell found himself the unexpected target of a silly string attack. The incident, which occurred mid-broadcast, prompted widespread amusement among viewers.
The live semi-final saw Simon Cowell doused in silly string, an event that visibly amused audience members and viewers observing via social media platforms like X (formerly Twitter). Social media reactions captured the moment, with users posting comments such as "Simon with a full face of silly string," "LMAOOO Simon," and "State of Simon!"
The context for the silly string incident appears to be tied to the performance of an act, Mr Cherry. While Cowell reportedly hit his red buzzer for the act, guest judge KSI awarded Mr Cherry the Golden Buzzer. KSI later offered a brief explanation for his decision, referencing a backstage video. This decision by KSI to award the Golden Buzzer, following Cowell's rejection, has also drawn commentary, with some viewers referencing a similar situation the previous week where KSI's Golden Buzzer choice was met with complaints about the act being "immature and inappropriate."
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In other Britain's Got Talent related incidents this past week, viewer frustration emerged during the same Saturday semi-final concerning audience demands. Several audience members implored Simon Cowell to press his buzzer for an act, despite him having already used his Golden Buzzer for 11-year-old guitarist Olly Pearson. Presenters Ant and Dec had to interject, reminding Cowell that his buzzer had been "disabled" and pressing it would have no effect. Cowell's response, "They asked me to," was met with boos from the crowd.
Earlier in the week, Cowell faced accusations of rudeness towards presenter Declan Donnelly during a live broadcast on April 25th. A representative for Cowell was approached for comment.
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Viewer sentiment towards Cowell's judging style has also been a point of discussion in recent weeks. Some viewers have expressed a feeling that Cowell has changed, with his feedback perceived as less critical than in previous years. This has led to comments like, "Has Simon Cowell had a total personality transplant?" and "Simon is very wrong I shall not be backing him absolutely not." Other viewers have expressed confusion over specific Golden Buzzer moments, including one instance where a magician known as "The Hacker" pressed the Golden Buzzer for Cowell, leading to uncertainty about whether the act would advance.
