Ricky Cobb, the architect of the widely popular @Super70sSports social media phenomenon, has parlayed his deep dive into 1970s and 80s pop culture and sports into a burgeoning media empire. His work, characterized by a blend of irreverent humor and encyclopedic trivia, has transitioned from a hobby into a multi-platform enterprise, securing him a daily show on OutKick and a television venture with Jimmy Kimmel.
Cobb's journey, which began with the creation of the @Super70sSports X (formerly Twitter) account, has amassed a significant following, now exceeding 773,000 followers. This online success served as the springboard for further ventures. He previously hosted a show on Vice TV, showcasing his ability to translate digital content into a television format, often featuring panelists reacting to nostalgic material. This program, however, was not renewed. His collaboration with Jimmy Kimmel on the "Super Maximum Retro Show," launched around March 2023, further cemented his presence in the entertainment landscape.
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More recently, Cobb has taken the helm of "The Ricky Cobb Show," a daily program on OutKick, which began airing in Summer 2025. This show is billed as an extension of the humor and content that propelled his social media presence. He aims to cultivate a community where "people can get together to laugh about sports and pop culture." The platform itself, OutKick, shares common ownership with Fox News.
Cobb, who previously served as a sociology professor, has been prolific in generating content. His social media output has historically ranged from 15 to 40 posts daily, demonstrating a sustained commitment to engaging his audience. Beyond his hosting duties, Cobb also offers personalized video messages via Cameo, a platform where his average video length is approximately 3 minutes and 30 seconds. His latest completed video was on March 12, 2026.
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His work is rooted in a deep familiarity with the past, often sourcing material through internet searches. Cobb describes his humor as "a little profane" but "good-hearted," acknowledging that his style might not appeal to everyone. He is also known for his extensive knowledge of sports trivia, able to recall statistics like "Tony Gwynn’s career batting average." His background as a college professor, combined with his dedication to his craft, has allowed him to bridge the gap between academic life and mainstream media, transforming a passion for retro culture into a substantial career.
