SYDNEY - Following a notable electoral outcome in the Farrer electorate, the political group One Nation is now concentrating its campaign efforts on electorates with significant migrant populations, particularly in Sydney's western regions. This strategic pivot follows recent indications of growing support for the party, including a reported surge in its primary vote share.
Recent polling suggests One Nation has captured the attention of approximately one in four voters, a substantial increase from its performance in the last federal election where it secured just 6.4% of the primary lower house vote. This growing popularity has led to speculation about the party's potential to expand its parliamentary representation beyond its current Senate seats.
One Nation’s stated policy on immigration includes proposals for deportations and a significant reduction in migration numbers. This stance appears to be resonating with a segment of the electorate, despite or perhaps because of the party’s increasingly vocal focus on areas with diverse demographics. The effectiveness of this targeted approach in previously underrepresented areas remains a key point of observation.
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The party has reportedly doubled its representation in the upper house. However, internal discussions within One Nation acknowledge the need for strategic candidate selection to translate this popularity into further parliamentary seats. While speculation about alliances with established parties has been dismissed by some, the broader political landscape appears to be in flux, with One Nation positioned as a potential disruptor.
Background
The shift in One Nation's electoral strategy is occurring against a backdrop of fluctuating political fortunes for other parties. Reports from October 2025 noted a "surge" in One Nation's support, prompting analysis on whether the party could displace more established political forces like the Liberals. At that time, national opinion polls indicated a growing favourability for Pauline Hanson’s party, building on gains made in the preceding federal election. This period also saw the party attempting, unsuccessfully, to rebrand its public image.
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One Nation's core immigration platform, as outlined in statements from February 2025, advocates for stricter border control and a reduction in incoming migrants, alongside measures for deportation. This policy framework underpins their outreach efforts, even as they now direct attention towards electorates with a high concentration of migrant communities. The paradox of targeting areas with large migrant populations while advocating for reduced migration warrants particular attention.
