Liverpool FC revenue passes £700m, funding record player spending in 2024

Liverpool FC's revenue is now over £700 million, which is more than last year. This record income allowed them to spend a lot on new players.
By Newsroom | Football, Finance |

Liverpool Football Club has achieved a significant financial milestone, breaking the £700 million revenue barrier for the first time. This financial success, detailed in recent club accounts, has directly supported a record-breaking summer of player acquisitions. The club's financial reports highlight a notable increase in income, driven by commercial growth, broadcasting revenue, and expanded matchday operations.

The reporting period covered the first full season with the new Anfield Road stand fully operational, allowing the club to regularly host crowds exceeding 60,000. This, combined with around 30 of their 38 league games being broadcast, contributed to a rise in media revenue.

Liverpool's title triumph sees record-breaking revenues as Reds break £700m barrier - 1

Key factors contributing to this financial surge include:

  • The opening of the new Anfield Road stand, increasing stadium capacity.

  • An increase in broadcast revenue due to a higher number of televised matches.

  • New commercial partnerships with companies like Japan Airlines, Engelbert Strauss, Lucozade, and Husqvarna.

  • The renewal of a long-standing deal with Carlsberg, which marks the Premier League's longest partnership of its kind.

  • A lucrative new kit deal with Adidas, which replaced their partnership with Nike.

This financial strength has enabled Liverpool to undertake record-breaking expenditure in the transfer window, shattering their previous transfer record twice.

Liverpool's title triumph sees record-breaking revenues as Reds break £700m barrier - 2

Record-Breaking Player Acquisitions

Liverpool's substantial revenue has directly fueled an unprecedented spending spree in the transfer market. The club reportedly broke its transfer record on two occasions:

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  • Signing Florian Wirtz from Bayer Leverkusen for £116 million.

  • Acquiring Alexander Isak from Newcastle United for £125 million, making him the most expensive player in British football history at the time of the transfer.

The total expenditure for the summer transfer window has been reported as approximately £446 million. This level of investment has positioned Liverpool to challenge other major clubs financially.

Liverpool's title triumph sees record-breaking revenues as Reds break £700m barrier - 3

Commercial and Broadcasting Revenue Streams

Several elements have bolstered Liverpool's commercial and broadcasting income:

Commercial Partnerships

New collaborations and renewals have been pivotal:

  • New partnerships: Japan Airlines, Engelbert Strauss, Lucozade, and Husqvarna have all contributed to increased commercial income.

  • Extended partnership: The long-standing agreement with beer supplier Carlsberg, now in its 42nd year, is the longest of its type in the Premier League and has been renewed.

  • Kit manufacturing deal: A new, multi-year deal with Adidas, replacing the previous arrangement with Nike, has been a significant revenue driver. The club announced a record-breaking start to this deal, with potential payouts exceeding £100 million.

Broadcasting Income

Televised matches play a crucial role:

  • Match coverage: A substantial number of Liverpool's league matches, approximately 30 out of 38, were broadcast during the reporting period. This higher visibility directly translates into increased media revenue.

Matchday and Stadium Operations

The expansion of Anfield has been a key driver of matchday revenue:

Liverpool's title triumph sees record-breaking revenues as Reds break £700m barrier - 4

Stadium Capacity Increase

The new Anfield Road stand has had a tangible impact:

  • Operational season: The reporting period covered the first full season where the new Anfield Road stand was operational, allowing the club to regularly host crowds exceeding 60,000 attendees. This expansion directly increases ticket sales and associated revenues.

Expert Analysis and Financial Standing

Liverpool's financial ascent has been noted in prominent financial analyses:

Key insights from financial reports and analyses:

  • Deloitte Football Money League: For the first time, Liverpool has been recognized as the top-earning Premier League club according to Deloitte's analysis. This marks a significant shift, with Manchester United falling to their lowest ever position in the rankings.

  • Revenue comparison: The club's commercial growth has reportedly overtaken Manchester United's for the first time in the Premier League era.

  • Investment strategy: The club's owners, Fenway Sports Group (FSG), have implemented a strategy where contracts are often incentivized, with wage increases tied to success that unlocks greater revenue. Conversely, wages can decrease when success is not achieved.

  • Self-sufficiency: Liverpool's owners have emphasized self-sufficiency, managing transfer spending in relation to their revenues. This approach has allowed them to navigate financial regulations that have impacted other clubs.

Conclusion and Implications

Liverpool's achievement of breaking the £700 million revenue mark represents a significant financial and sporting success. This record income has directly facilitated a substantial investment in the playing squad, with the club undertaking its most expensive summer transfer window to date.

The financial strategy, involving a combination of increased commercial deals, expanded stadium capacity, and robust broadcasting revenue, has proven effective. This financial strength not only supports on-field ambitions but also elevates the club's standing in global football finance, as evidenced by its position in the Deloitte Football Money League.

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Further considerations include:

  • The sustained impact of the Anfield Road stand expansion on future revenues.

  • The long-term implications of record transfer spending on profitability and financial regulations.

  • The ongoing success of commercial partnerships and the potential for new deals.

The club's reported financial figures for the year ending May 31, 2024, indicated soaring revenues alongside substantial losses, including a payout related to Jurgen Klopp's departure. Administrative costs, such as salaries and overheads, also saw an increase. Despite these complexities, the overall revenue growth and its direct application to squad enhancement are evident.

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Frequently Asked Questions

Q: How much money did Liverpool FC make in the year ending May 2024?
Liverpool FC made over £700 million in revenue for the year ending May 31, 2024. This is the first time the club has reached this amount.
Q: What did Liverpool FC do with the money they earned?
The club used its record earnings to spend a lot of money on new players in the summer transfer window. They broke their own record for player spending twice.
Q: Why did Liverpool FC earn so much money in 2024?
Several things helped: the new Anfield Road stand made the stadium bigger, more games were shown on TV, and they got new deals with companies like Adidas and Japan Airlines.
Q: How much did Liverpool FC spend on new players in the summer of 2024?
Liverpool FC spent about £446 million on new players. They signed Florian Wirtz for £116 million and Alexander Isak for £125 million.
Q: Is Liverpool FC now the richest club in the Premier League?
Yes, according to Deloitte's analysis, Liverpool FC was the top-earning Premier League club. Their commercial income has also grown more than Manchester United's.