Jefferies has sharply revised its price target for Flutter Entertainment, slashing it by 45% from $380 to $210. Despite this significant markdown, the firm maintains a 'buy' rating. The core argument from Jefferies is that the current market valuation for Flutter, the operator behind brands like FanDuel and Paddy Power, already discounts any future growth in its crucial US market.
The broker's analysis suggests the stock has been de-rated to a point where it implies no future expansion in the US. This comes as Flutter faces questions regarding the impact of 'prediction markets,' a newer form of wagering. The company, however, stated it sees "no evidence of meaningful impact" from these markets, estimating their effect at "low single digits percentage-wise."
Flutter attributes a recent slowdown in the total amount wagered in the US, known as 'handle,' to factors such as customer recycling patterns, an unfavorable sports calendar, and inefficient promotional spending. Jefferies characterized these issues as "reversible rather than structural," indicating a belief that they are not fundamental, long-term impediments to growth.
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The firm pointed to Flutter's successful entry into Missouri as evidence supporting its stance. In that state, prediction markets launched prior to traditional sports betting. Flutter managed to acquire 5% of the state's population within 30 days, suggesting that prediction markets and traditional sports betting may serve distinct customer needs.
Other analysts have also adjusted their outlooks. MoffettNathanson previously cut its price target for Flutter to $265 from $300, while also holding onto a 'buy' rating.
Concerns regarding 'prediction-market volatility' and a "soft start to the NFL season" were cited by Benchmark as reasons for recent price target cuts. Retail sentiment on Flutter Entertainment reportedly dipped to 'bearish' territory. The company is anticipating a relatively modest third-quarter performance, with revenues and earnings likely at their lowest point for the year before a potential rebound.
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