Pre-Game Offers Touted As Boost For Stadium Buzz
MANCHESTER, NH – The New Hampshire Fisher Cats are touting a new pre-game attraction, the "Hot Dog Happy Hour," set to debut in 2026. This initiative, announced earlier this month, aims to liven up the atmosphere at Delta Dental Stadium ahead of games.
The team is also introducing a new partnership with Barrel One Collective, which will see live music and performances at a rebranded "Smuttynose Stage." Adjacent to this stage, a new "Cold Shoals Beach Bar" is also being established. Details on the specific offerings or discounts during the "Hot Dog Happy Hour" itself remain scant.
A Swath of Stadium Shake-Ups
Beyond the food and entertainment additions, the Fisher Cats have also been making broader operational changes. The team is taking direct control of all food and beverage operations within Delta Dental Stadium, a move that previously fell under third-party management. This shift brings in new leadership, including Brad McClennan as Director of Food and Beverage, who reportedly brings decades of experience in the hospitality and sports sectors. Erin Young has also joined as Catering & Premium Manager.
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Fostering Fandom and Fares
In conjunction with these changes, the team is also promoting its "'04 Society" membership. This program offers what are described as "exclusive membership benefits," including early access to events and special Fisher Cats merchandise. The team has also extended its long-standing partnership with Coca-Cola through 2036.
The Fisher Cats organization has a history of philanthropic efforts, having raised substantial funds for charities through the Fisher Cats Foundation. This is presented as part of their ongoing commitment to the local community.