Expedition 33 Gets 12 BAFTA Games Award Noms; BAFTA Protects Brand

Expedition 33 received 12 BAFTA Games Award nominations, more than any other game. BAFTA also reminded people they cannot use its brand for selling things.

Clair Obscur: Expedition 33 has emerged as the leading contender for the upcoming BAFTA Games Awards 2026, securing an impressive 12 nominations. This surge places the game at the forefront of the awards ceremony, which celebrates the achievements of global and British game developers alike. The nominations follow a pattern of widespread success for Expedition 33 at previous ceremonies. The BAFTA Games Awards process relies on nominations from its roughly 1,400 dedicated games industry members, with specific categories like "Best Game" and "British Game" now determined by a broader voting panel to reflect wider expertise.

"You can't buy a BAFTA." Why commercial influence is a red line for the BAFTA Games Awards - 1

The prestigious awards, set to occur soon, are a significant moment for the video game industry, highlighting creative endeavors and technical prowess. Beyond the nominations, BAFTA emphasizes its role in year-round industry support and community building, aiming to foster growth and offer hope, particularly for newcomers and debut titles. The organization is actively working to make its games community feel more integrated and supported, a sentiment that has historically been described as "standoff-ish" in its relationship with the games sector.

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"You can't buy a BAFTA." Why commercial influence is a red line for the BAFTA Games Awards - 2

Judging Process and Membership

The selection of nominees and eventual winners for the BAFTA Games Awards is governed by specific rules. Initial nominations are put forward by BAFTA members involved in the games industry. A spokesperson indicated that all entrants are encouraged to provide voting members with access to their games, facilitating a more informed evaluation process. The expansion of voting for key categories like "Best Game" and "British Game" to over 1,000 members underscores a move towards broader consensus and recognition of the expertise within the expanded voting panel.

"You can't buy a BAFTA." Why commercial influence is a red line for the BAFTA Games Awards - 3

Brand Integrity and Commercial Use

BAFTA maintains a stringent approach to the use of its brand assets, including the distinctive BAFTA statue and mask. The organization explicitly states that its brand must not be used commercially without prior written approval, a rule designed to protect its reputation and prevent any misrepresentation to the public and industry professionals. This policy is fundamental to sustaining BAFTA's charitable mission and ensuring the continued success and credibility of its award recipients. Nominees and winners themselves do not hold rights or goodwill associated with the BAFTA brand.

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"You can't buy a BAFTA." Why commercial influence is a red line for the BAFTA Games Awards - 4

Industry Context and Recognition

The BAFTA Games Awards arrive at a time when the recognition of video games within the UK is being debated. While the awards celebrate global talent, questions persist about whether video games receive the same level of public and institutional support as film and television industries. This year's nominations include a range of titles, with some pointing to a strong showing for British-developed games, potentially sparking conversations about the UK's place in the global games landscape.

Historical Background

BAFTA, founded in 1947, has evolved its games awards over time, making significant changes to its nomination and judging procedures to enhance fairness and inclusivity. The organization actively engages with the games industry, aiming to foster a stronger connection and provide ongoing support beyond the annual awards ceremony. Historically, the relationship between BAFTA and the games industry has been characterized by efforts to build a more cohesive community and ensure that the awards truly reflect the sector's dynamic nature. The awards themselves are made possible through the generous support of various companies providing products and services.

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Frequently Asked Questions

Q: How many nominations did Expedition 33 get for the BAFTA Games Awards 2026?
Expedition 33 received 12 nominations for the BAFTA Games Awards 2026, making it the most nominated game. This follows its success at other award shows.
Q: Who votes for the BAFTA Games Awards winners?
Around 1,400 members of the games industry vote for the nominations. For big awards like 'Best Game' and 'British Game', a larger group of over 1,000 members will vote to get a wider opinion.
Q: Can people use the BAFTA award statue or name to sell things?
No, BAFTA has strict rules that its brand, including the statue and mask, cannot be used for commercial purposes without written permission. This is to protect BAFTA's reputation and charity work.
Q: What is BAFTA doing to support the games industry?
BAFTA is working to build a stronger community and support new game makers all year round. They want the games community to feel more included and helped, moving away from past feelings of being separate.