Coleen Rooney signs multi-million pound Primark clothing deal launching in March

Coleen Rooney's new Primark clothing line is expected to launch in March, following her success on 'I'm A Celebrity'. This deal is reportedly worth millions.
By Newsroom | Fashion, Business |

Coleen Rooney has reportedly agreed to a significant multi-million pound contract with high-street retailer Primark. This development follows her recent participation and success as a runner-up on the popular reality television show, "I'm A Celebrity… Get Me Out of Here!". The agreement is said to involve a new clothing collection, with items anticipated to appear in Primark stores by March. This marks a return to fashion collaborations for Rooney, who previously had long-standing partnerships with retailers like Asda George and Littlewoods.

Coleen Rooney 'signs multi-million-pound deal with high-street retailer Primark' after I'm A Celebrity success - 1

Deal Details and Retailer's Expectations

The reported agreement between Coleen Rooney and Primark is described as a "multi-million-pound deal." Sources indicate that Rooney has worked closely with the brand on the design of the entire collection.

Coleen Rooney 'signs multi-million-pound deal with high-street retailer Primark' after I'm A Celebrity success - 2

  • Launch Timeline: The collection is expected to be available in Primark stores starting in March.

  • Product Focus: The range is intended to be "stylish yet practical," catering to working mothers, according to one report.

  • Retailer Confidence: Primark reportedly anticipates strong sales, with the belief that the collection "will fly off the shelves."

Coleen Rooney's Recent Public Profile

Rooney's increased public visibility and popularity surged after her appearance on "I'm A Celebrity… Get Me Out of Here!", where she finished as runner-up. Her time on the show showcased her personality, resilience in trials, and candid discussions about her life, including her high-profile libel case with Rebekah Vardy, often referred to as the "Wagatha Christie" case. This renewed public attention appears to have generated significant interest from various brands.

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Coleen Rooney 'signs multi-million-pound deal with high-street retailer Primark' after I'm A Celebrity success - 3

  • "I'm A Celebrity" Impact: Her runner-up status and perceived "girl-next-door charm" are cited as key factors attracting commercial interest.

  • Previous Fashion Experience: Rooney has prior experience in fashion retail, having managed a collection with Littlewoods for seven years and also worked with Asda George.

  • Brand Interest: Reports suggest that Rooney turned down offers from high-end fashion houses in favor of the deal with Primark.

Business and Media Ventures

Beyond the Primark deal, Rooney's recent activities indicate a broader strategic approach to leveraging her public profile. There have been discussions and reports concerning potential television opportunities, including a role on the show "Loose Women." Additionally, a documentary series titled "Coleen Rooney: The Real Wagatha Story" was released on Disney+, exploring her legal battle with Rebekah Vardy. This project was produced by Lorton Entertainment, the same company reportedly involved in a separate "fly-on-the-wall" reality TV show project featuring the Rooney family.

Coleen Rooney 'signs multi-million-pound deal with high-street retailer Primark' after I'm A Celebrity success - 4

  • TV Opportunities: Speculation exists about a potential new TV deal with ITV, with mentions of a role on "Loose Women."

  • Documentary Success: "Coleen Rooney: The Real Wagatha Story" provided an in-depth look at her legal dispute.

  • Reality TV Project: Plans are reportedly in motion for a reality show focusing on the Rooney family's home life.

Financial Implications and Past Endeavors

The reported Primark deal is one of several significant financial opportunities emerging for Coleen Rooney. Reports prior to her "I'm A Celebrity" appearance suggested potential earnings of around £1 million for the show itself. Furthermore, there have been mentions of other lucrative contracts from lifestyle and nutritional brands. In the context of the Wagatha Christie case, Rooney was awarded costs from Rebekah Vardy, including an initial payment of £800,000, with further payments of up to £100,000 on account for costs.

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  • "I'm A Celebrity" Earnings: Initial reports indicated a substantial fee for her participation in the reality show.

  • Other Commercial Interests: Lifestyle and nutritional brands have also reportedly presented lucrative contracts.

  • Legal Costs: Rooney received substantial cost awards from the Wagatha Christie libel case.

Expert and Insider Perspectives

Sources close to the situation suggest that the Primark deal aligns with Rooney's preference for staying true to her roots, despite her wealth and fame. Her previous collaborations with brands like George and Littlewoods are seen as evidence of this approach. The strategy appears to be a deliberate choice to engage with accessible, high-street brands rather than luxury fashion houses.

  • Brand Alignment: The choice of Primark is viewed as consistent with Rooney's public persona and previous commercial activities.

  • Strategic Approach: Reports suggest Rooney has been carefully considering her next career moves following her "I'm A Celebrity" appearance.

Summary of Evidence

The primary evidence for the multi-million-pound Primark deal comes from multiple news outlets reporting on the agreement. Key details include:

  • Retailer: Primark

  • Nature of Deal: Multi-million-pound contract for a clothing collection.

  • Timeline: Collection expected in stores by March.

  • Catalyst: Increased popularity following "I'm A Celebrity… Get Me Out of Here!".

  • Previous Experience: Coleen Rooney has a history of successful fashion collaborations.

While the exact financial figures are not officially confirmed by Coleen Rooney or Primark, the consistent reporting across various media sources suggests a strong basis for the claims. The nature of the deal, the timing, and the involvement of a major high-street retailer appear to be well-substantiated within the provided reports.

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Sources

Frequently Asked Questions

Q: What is the new deal Coleen Rooney has signed?
Coleen Rooney has signed a multi-million pound deal with the high-street retailer Primark. She will be launching her own clothing collection with them.
Q: When will Coleen Rooney's Primark clothing collection be available?
The new clothing collection designed by Coleen Rooney is expected to be available in Primark stores starting in March. She worked closely with the brand on the designs.
Q: Why has Coleen Rooney signed a deal with Primark now?
Her popularity increased after appearing on 'I'm A Celebrity... Get Me Out of Here!' where she was a runner-up. This has led to increased interest from brands like Primark.
Q: What kind of clothes will be in Coleen Rooney's Primark collection?
The collection is described as being 'stylish yet practical'. It is aimed at busy mothers, reflecting Coleen Rooney's own life.
Q: Has Coleen Rooney worked with fashion brands before?
Yes, Coleen Rooney has experience working with fashion brands. She previously had long partnerships with retailers like Asda George and Littlewoods for many years.