Brooklyn Beckham Promotes Cloud23 Hot Sauce in January 2026 Amid Family Feud Reports

Recent public appearances by Brooklyn Beckham promoting his hot sauce brand, Cloud23, have drawn attention due to their timing amidst reports of escalating family tensions. While Beckham focuses on his culinary venture, his actions have been framed by some media outlets as capitalizing on public interest in his family's reported disputes.

The Cloud23 hot sauce line, launched by Brooklyn Beckham and his wife Nicola Peltz Beckham, has been the subject of several news reports. These reports often link the product's promotion to wider narratives surrounding his relationship with his parents, David and Victoria Beckham, and his brother, Romeo Beckham.

Business Ventures Amidst Family Headlines

Brooklyn Beckham has been actively promoting his hot sauce brand, Cloud23, through various public engagements and social media posts. These efforts have often been highlighted in conjunction with reported rifts within the Beckham family.

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• In early October 2024, Beckham was photographed promoting his hot sauce at a supermarket, with his wife Nicola Peltz Beckham sitting in a shopping trolley. He expressed his enthusiasm for the brand, stating he saw a "hole in the market with luxury condiments." (Article 2)

• Around the same period, media coverage noted his presence at Whole Foods to launch the product, described as being crafted from his "journey as a tastemaker." (Article 3)

• More recently, in January 2026, Beckham was observed covering his arms while promoting the hot sauce at a food festival. This appearance followed reports of him wearing a valuable watch, reportedly a gift from his father, David Beckham. (Article 1)

The brand name Cloud23 is reportedly named after the jersey number 23 worn by his father, David Beckham, during his time at Real Madrid and LA Galaxy. (Article 8)

Reported Family Discord

Reports of tension within the Beckham family have been a recurring theme in media coverage. These reports suggest a widening distance between Brooklyn Beckham and his parents.

• In January 2026, Brooklyn Beckham reportedly issued a "scathing six-page statement" expressing a desire not to reconcile with his family amidst an escalating feud. (Article 5, Article 1)

• The same month, David Beckham reportedly commented that he "missed" his family, indicating a potential rift. (Article 8)

• Earlier reports from October 2025 suggested that David Beckham harbored "growing concerns about the sustainability" of his son's hot sauce venture, indicating potential friction. (Article 4)

• Media speculation has also pointed to Brooklyn Beckham covering up a "mama's boy" tattoo tribute to his mother, Victoria Beckham, as a sign of changing family dynamics. (Article 1)

• Rumors of a dispute have been circulating for "several years," particularly since Brooklyn Beckham adopted his wife's hyphenated surname following their wedding. (Article 9)

Business Strategy or Opportunism?

The confluence of Brooklyn Beckham's business promotions and his family's reported conflicts has led to varied interpretations of his actions.

• Some outlets have framed his promotional activities as "opportunistic," suggesting he is "capitalising on the furore he's caused" to boost his hot sauce firm. (Article 5, Article 6)

• Conversely, reports also indicate that David and Victoria Beckham had supported the launch of his hot sauce business prior to the reported feud. (Article 5)

• Despite reported setbacks, such as a trademark dispute with "Beck's beer," Brooklyn Beckham has continued to "publicly back his wider brand" using his social media following. (Article 7)

Lingering Questions

The exact nature and extent of the discord within the Beckham family remain subject to media interpretation. It is unclear if David Beckham has made further public statements regarding his son's business or personal life since the reports of him missing his family. The implications of Brooklyn Beckham's use of his family's name for his brand, particularly during times of reported familial strain, continue to be a focal point of media analysis.

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Sources

• Article 1: Brooklyn Beckham covers up his arms after wearing watch from dad David - Published 1 hour ago - Link

• Article 2: Brooklyn Beckham pushes wife Nicola in trolley as he promotes new hot sauce - Published Oct 6, 2024 - Link

• Article 3: Brooklyn Beckham pops into Whole Foods to launch his £15 hot sauce - Published Oct 4, 2024 - Link

• Article 4: Beckham Family Drama: Brooklyn's Hot Sauce Business Creates Tension with David - Published Oct 2, 2025 - Link

• Article 5: Brooklyn Beckham capitalises on frenzy surrounding family feud - Published Jan 24, 2026 - Link

• Article 6: Brooklyn Beckham capitalises on frenzy surrounding family feud as he promotes his hot sauce inspired by father David after bombshell statement - KTT4 – Trending News & Viral Content - Seen on: Bing - Link

• Article 7: Brooklyn Beckham promotes hot sauce brand amid trademark dispute - Published Jun 13, 2025 - Link

• Article 8: Brooklyn Beckham promotes his hot sauce brand as he grabs lunch in LA - Published Oct 2, 2025 - Link

• Article 9: Brooklyn Beckham’s family feud explained after he releases scathing statement - National | Globalnews.ca - Published Jan 20, 2026 - Link