ASUS Releases New Laptops in India with AI Power

ASUS has brought new Zenbook and Vivobook laptops to India. These computers have new chips that help them do AI tasks better. You can buy them online and in stores.
By Newsroom | Technology, India |

A significant new range of laptops, including the Zenbook S16, Zenbook 14, and several Vivobook models, has been released by ASUS in India. These devices are notable for their integration of AMD Ryzen AI 400 Series processors, emphasizing enhanced Artificial Intelligence (AI) performance and features. The release broadens ASUS's AI PC portfolio, aiming to capture both premium and more accessible market segments. Availability spans major online platforms and physical retail channels across the country.

Overview of the New Lineup

ASUS has introduced a diverse collection of laptops to the Indian market, designed to meet varied consumer needs. The lineup includes:

  • Zenbook S16 (UM5606GA): Positioned as a flagship ultrabook, featuring a premium design and AI performance. It boasts an ultra-thin profile and an ASUS Ceraluminum chassis.

  • Zenbook 14 (UM3406GA): A compact and powerful portable machine, equipped with a 14-inch FHD+ OLED touchscreen. It weighs 1.28 kg and claims a battery life of up to 25 hours.

  • Vivobook S16 (M3607GA): Targets working professionals seeking AI performance without the higher cost of the Zenbook series. It features a 16-inch display and AMD Ryzen AI 400 series chips.

  • Vivobook 16 (M1607GA): Offers a larger screen format and includes MIL-STD 810H durability certification.

  • Vivobook 15 (M1502NAQ) and Vivobook 16 (M1605NAQ): These models represent the more affordable end of ASUS's AI-powered offerings, expanding the Vivobook series into lower price brackets.

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All these new models are powered by AMD Ryzen AI 400 Series processors, which incorporate dedicated Neural Processing Units (NPUs) capable of delivering up to 50 TOPS of AI performance. This hardware integration supports advanced AI functionalities, including Copilot+ PC experiences and ASUS's own AI applications.

ASUS Zenbook S16, Zenbook 14 and new Vivobook lineup go on sale in India - 1

Pricing and Availability

The new ASUS laptops are available through a multi-channel strategy in India:

  • Online Platforms: Customers can find these devices on ASUS Exclusive Stores, ASUS Eshop, ASUS ROG Stores, ASUS Hybrid Stores, Flipkart, and Amazon.

  • Offline Retail: Authorized ASUS retailers across India will also carry the new models.

  • The Zenbook S16 starts at ₹1,69,990.

  • The Zenbook 14 is priced from ₹1,15,990.

  • The Vivobook series begins at ₹62,990, with specific models like the Vivobook S16 starting at ₹1,04,990, Vivobook 16 (M1607GA) at ₹87,990, and the entry-level Vivobook 15 (M1502NAQ) at ₹62,990 and Vivobook 16 (M1605NAQ) at ₹65,990.

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It is noted that the Vivobook 16 (M1605NAQ) had a specific availability date of March 6th. Pre-order benefits, such as bundled offers worth ₹5,599 for the Zenbook S16 and Zenbook 14, were also made available.

Strategic Emphasis on AI Integration

The introduction of these AI-focused laptops signals ASUS's commitment to advancing its position in the personal computing market, particularly in the rapidly evolving field of AI integration.

ASUS Zenbook S16, Zenbook 14 and new Vivobook lineup go on sale in India - 2

  • The AMD Ryzen AI 400 Series processors are a core component across the new Zenbook and Vivobook lines.

  • The inclusion of NPUs aims to accelerate AI tasks directly on the device, potentially improving efficiency and privacy for AI-driven operations.

  • The Vivobook series, in particular, is being leveraged to bring these AI capabilities to a broader audience through more accessible pricing points.

  • The Zenbook line continues to represent ASUS's premium offering, combining high performance with sophisticated design.

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The strategic importance of AI appears to be a driving factor behind this product refresh, aligning ASUS with the industry-wide trend towards "AI PCs." This focus suggests an intent to differentiate these models in a competitive market by offering tangible AI-enhanced user experiences.

Design and Durability Considerations

Beyond their internal specifications, the new laptops also highlight ASUS's attention to design and build quality.

  • The Zenbook S16 and Zenbook 14 are distinguished by their ultra-thin designs.

  • The Zenbook S16 features a unique Ceraluminum chassis, suggesting a blend of premium materials and a focus on aesthetic appeal.

  • The Vivobook 16 (M1607GA) stands out with its MIL-STD 810H durability certification, indicating a robust construction designed to withstand rigorous conditions.

These design elements, coupled with the advanced AI hardware, aim to provide a comprehensive package that appeals to users seeking both performance and reliability.

Conclusion

ASUS has strategically launched a comprehensive range of Zenbook and Vivobook laptops in India, with a pronounced emphasis on integrating AMD Ryzen AI 400 Series processors. This move positions the company to capitalize on the growing demand for AI-enabled personal computing devices across various market segments. The diverse pricing structure, from premium Zenbook models to more accessible Vivobooks, combined with broad availability, suggests a robust effort to broaden ASUS's market share. The integration of AI capabilities, alongside design and durability features, forms the central pillar of this new product offensive. The availability of these devices across major retail and online channels ensures accessibility for a wide consumer base in India.

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Sources Used:

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Frequently Asked Questions

Q: What new laptops did ASUS launch in India?
ASUS launched new Zenbook and Vivobook laptops. Some are the Zenbook S16, Zenbook 14, and different Vivobook models.
Q: What is special about these new laptops?
They have special chips called AMD Ryzen AI processors. These chips help the laptops do tasks using Artificial Intelligence faster.
Q: Where can I buy these new ASUS laptops?
You can buy them on websites like Flipkart and Amazon, and also in ASUS stores and other shops across India.
Q: How much do the new ASUS laptops cost?
The prices start from around ₹62,990 for some Vivobook models and go up to ₹1,69,990 for the high-end Zenbook S16.