Reports suggest Apple is looking at a new "deep red" color for its next premium iPhone models. This change, if it happens, would be the first time Pro iPhones are available in red since the iPhone 14 series. The company is also rumored to be working on a foldable iPhone, expected around the same time.
Key actors: Apple, Mark Gurman (Bloomberg reporter).
Main event: Apple testing a new "deep red" color for upcoming iPhone 18 Pro models.
Timeline: Reports suggest the new iPhones will be released in September.
Background on Apple's Color Choices
Apple often introduces new colors with its iPhone releases. For the "Pro" models, the company has historically offered more subdued or unique shades. The standard iPhone models have, in the past, included a "PRODUCT(RED)" option.
iPhone 14 Series: Included a (PRODUCT)RED option for the standard models.
iPhone 17 Pro: Featured a "Cosmic Orange" color, which reportedly boosted sales, especially in markets like China.
Current Reports: Indicate a "deep red," described as a rich, burgundy-like tone, is being tested for the iPhone 18 Pro and Pro Max. This new shade follows the success of the orange on the previous Pro models.
Details on the New Color
The "deep red" is described as a sophisticated and premium shade.
Description: "Deep red," a "rich, premium burgundy-like tone."
Significance: If adopted, it would be the first red color for an iPhone Pro model. It has been a common request from users who missed out on the (PRODUCT)RED options after the iPhone 14.
Testing Phase: The color is currently in testing, meaning Apple may or may not decide to release it.
Potential Variations: Some rumors of purple and brown colors might have been internal prototypes or variations of this red concept during development.
Product Lineup and Release
Reports indicate a potential split in the release of new iPhone models.
iPhone 18 Pro & Pro Max: Expected in the usual September release window, potentially featuring the deep red color.
iPhone 18 & 18e: These lower-cost models are anticipated to be released in the spring following the Pro models.
Foldable iPhone: Apple is also rumored to be preparing a foldable phone, expected to launch in September. However, reports suggest this foldable device might stick to more "classic" or conservative color options, unlike the Pro iPhones.
Source Information
The information regarding the "deep red" color for the iPhone 18 Pro models primarily stems from reports citing Mark Gurman of Bloomberg News. Multiple tech news outlets have covered these reports.
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