Alex Cooper opted for a less demanding deal with Spotify over a potentially lucrative but more burdensome offer from Amazon for her podcast “Call Her Daddy.” Cooper, speaking on the March 5 episode of The Burnouts podcast with Phoebe Gates and Sophia Kianni, explained that Spotify’s offer, while comparable in financial terms, required significantly less work and fewer obligations.
The primary reasons cited for rejecting Amazon's proposal were the requirement to produce more episodes and the prospect of a portion of her content being placed behind a paywall. Cooper, who described herself as a "one-woman show" at the time, prioritized a deal that felt more manageable and less restrictive. This decision contrasts with her later SiriusXM contract, which she viewed as more straightforward, noting, "I didn't have to hit any benchmarks or targets."
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Cooper elaborated on the complexities she encountered in the business, particularly regarding agency fees and the structure of lucrative media deals. Her journey involved scaling her "Unwell" media empire, and she admitted to making business mistakes along the way, learning valuable lessons about execution and partnership. While the Amazon deal presented a substantial financial opportunity, Cooper's ultimate choice reflected a strategic assessment of workload, accessibility for her audience, and personal capacity as a creator. The Spotify deal, in essence, offered a similar financial return with a less taxing operational framework.