A recent Super Bowl commercial has marked the 30th anniversary of the Pokémon franchise. The advertisement, which aired during Super Bowl LX, prominently featured singer Lady Gaga alongside the popular Pokémon character Jigglypuff. This spot is part of a larger campaign by The Pokémon Company to celebrate three decades of the franchise.

A Celebration Across Media
The 30th anniversary of Pokémon is being marked with a series of events and promotions. While a new game, "Pokémon Pokopia," is slated for release next month, the anniversary itself is officially recognized on February 27th, the date of the original Pokémon Red and Green game releases. The Super Bowl advertisement is a key component of these celebrations, bringing together notable figures from various fields.

Celebrity Endorsements and Favorite Pokémon
The Pokémon Super Bowl ad included a diverse cast of celebrities who shared their favorite Pokémon.
Read More: Arc Raiders Game Is Very Popular After Launch
Lady Gaga specifically sang about and praised Jigglypuff, noting its "impressive 12-octave range."
Other participating celebrities and their chosen Pokémon include:
Trevor Noah (Psyduck)
Jisoo (Eevee)
Charles Leclerc (Arcanine)
Lamine Yamal (Zygarde)
Maitreyi Ramakrishnan (Luxray)
Young Miko (Gengar)
Some celebrities drew parallels between their chosen Pokémon and their own traits; Jisoo suggested Eevee resembled her, while Maitreyi Ramakrishnan noted her similarity to Luxray's sleeping habits.
Fan Reception and Future Outlook
While the ad has been described as "fun" and a way to kick off the anniversary celebrations, some reports suggest it might not fully align with the expectations of more dedicated fans. The anniversary is also being marked with digital initiatives, such as encouraging Pokémon Go players to share photos of their favorite Pokémon using the hashtag #Pokemon30. Further announcements regarding the future of Pokémon video games are anticipated around Pokémon Day.
Read More: High on Life 2 Game Is Out, People Talk About Its Funny Jokes and New Skateboard Moves
Sources:
Eurogamer: Published 11 hours ago. Covers the Super Bowl ad and its connection to upcoming game releases. https://www.eurogamer.net/pokemon-30-super-bowl-spot-lady-gaga-and-jigglypuff-performance
Nintendo Life: Published 1 hour ago. Discusses the "What's Your Favourite" campaign and the celebrity involvement in the Super Bowl ad. https://www.nintendolife.com/news/2026/02/jigglypuff-is-joined-by-up-and-comer-pokemons-super-bowl-ad
Polygon: Published 11 hours ago. Highlights the Lady Gaga and Jigglypuff collaboration and other celebrity appearances. https://www.polygon.com/pokemon-super-bowl-commercial-lady-gaga-jigglypuff/
Just Jared: Published 9 hours ago. Details Lady Gaga's role and specific Pokémon choices made by various celebrities. https://www.justjared.com/2026/02/08/pokemon-super-bowl-commercial-2026-lady-gaga-sings-jigglypuff-with-more-celeb-cameos/
Variety: Published 9 hours ago. Reports on the Pokémon 30th anniversary Super Bowl ad featuring celebrities and their favorite Pokémon. https://www.variety.com/2026/tv/news/pokemon-super-bowl-ad-trevor-noah-lady-gaga-1236653582/
NewsBreak (Screencrush): Status: Low Priority. Information extracted was minimal or too short for detailed analysis. https://www.newsbreak.com/screencrush-520906/4483602389887-watch-pokemon-celebrates-30th-anniversary-with-lady-gaga-super-bowl-commercial
Read More: Highguard Game Studio Lays Off Workers After Game Release