New Brunswick, New Jersey – A proposal to build a data center in New Brunswick has been cancelled after strong objections from residents and environmental advocates. The city council voted to block the project, opting instead to create a public park on the proposed site. This decision reflects growing concerns nationwide about the impact of data centers, particularly those supporting artificial intelligence (AI) technologies, on local resources and infrastructure.
The area had become a focal point for debate as the demand for data centers surges, driven by the rapid growth of AI. Even without a specific proposal on the table, the mere possibility of a data center being built in New Brunswick sparked apprehension among residents. The council's decision indicates a shift in how these facilities are perceived, moving from potential economic benefits to a source of local strain.
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Background: The Growing Demand for Data Centers
Data centers are crucial for storing and processing the vast amounts of information needed to power modern technology, including AI. Their expansion has been a significant trend, particularly in New Jersey, a state with a notable presence of such facilities. However, this growth has also brought to light concerns regarding their substantial consumption of electricity and water, as well as their environmental footprint.
Timeline of Events in New Brunswick
Prior to the meeting: Residents and environmental groups became aware of the potential for a data center to be built in New Brunswick.
Wednesday evening: A New Brunswick City Council meeting was held.
Hundreds of residents and environmental advocates attended to voice their concerns.
Key issues raised included potential increases in electricity and water bills, and the environmental impact of data centers.
The council voted to cancel plans for the data center.
Plans to build a public park on the site were announced.
Post-vote: The decision in New Brunswick is seen as part of a broader trend of local resistance to data center development.
Community Concerns and Objections
Residents of New Brunswick expressed significant apprehension about the potential data center. Their objections centered on several key areas:

Increased Utility Costs: A primary concern was that the massive energy and water demands of a data center would lead to higher electricity and water bills for local residents. Some lawmakers in New Jersey have also voiced similar concerns about AI's impact on these costs statewide.
Environmental Impact: Environmental advocates and residents raised alarms about the ecological consequences of data centers. These facilities require significant resources and can contribute to environmental strain.
Local Land Use: The proposal was seen by some as incompatible with community needs and existing land use plans, particularly when compared to the alternative of a public park.
"Many people did not want this in their neighborhood." - Bruce Morgan, New Brunswick NAACP president
"It was going to be a small data center (27,000 square feet; the average data center in New Jersey is actually more than 400 percent bigger than that.) However, many New Brunswick residents were extremely concerned a data center would increase their electric bills." - New Brunswick Patch
Wider Implications for New Jersey
The rejection of the data center in New Brunswick is not an isolated incident. It highlights a growing tension across New Jersey and potentially other regions, where municipalities seek economic development but face pushback from communities concerned about the downsides of large industrial facilities like data centers.
The AI Data Center Boom
The rapid advancement and adoption of AI technologies have accelerated the need for powerful computing infrastructure, leading to a surge in demand for data centers. These facilities are the physical backbone of AI development and deployment.
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AI data centers house the servers and infrastructure needed to train and run AI models.
They consume substantial amounts of electricity and water.
The industry uses resources like rare earth metals.
A National Trend of Resistance
Reports indicate similar community opposition to data center proposals in other locations, such as San Marcos, Texas, and Clarmore, Oklahoma. This pattern suggests that local communities are increasingly scrutinizing the impacts of these facilities.
Alternative Visions: Parks Over Powerhouses
In New Brunswick, the decision to cancel the data center plans and instead build a public park signifies a community prioritizing green space and quality of life over industrial development. This outcome represents a direct response to resident advocacy.

The proposed data center was to be 27,000 square feet.
The council voted unanimously to amend the redevelopment plan to remove data centers as a permitted use at 100 Jersey Avenue.
Plans for a public park were restored for the site.
"And it’s time to build communities, not data centers." - Common Dreams
Industry Perspective and Future Outlook
While local communities voice concerns, industry groups emphasize the economic opportunities data centers can bring. Jon Hukill, a spokesperson for the Data Center Coalition, an industry advocacy group, suggests that New Jersey and the nation risk missing out on economic and technological advancements if they do not embrace data center growth.
However, the events in New Brunswick suggest a recalibration of this perspective, where local impact is weighing heavily against potential economic gains.
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Conclusion and Next Steps
The New Brunswick City Council's decision to reject the proposed data center in favor of a public park demonstrates the significant influence of community opposition on development projects. The concerns about utility costs and environmental impact, echoed by state lawmakers, point to a critical juncture in New Jersey's approach to data center expansion.
Findings: Community opposition can effectively halt data center development, even when driven by the broader AI boom. Residents' concerns about resource consumption and utility costs are paramount.
Implications: This event may serve as a precedent for other municipalities facing similar proposals. It signals a need for developers and local governments to more thoroughly address community impacts.
Next Steps: The focus in New Brunswick will now shift to the planning and development of the new public park. Ongoing dialogue regarding the balance between technological growth and community well-being is likely to continue across New Jersey.
Sources
Business Insider: https://www.businessinsider.com/data-center-canceled-new-brunswick-new-jersey-community-opposition-2026-2 - Summary details community objections leading to the cancellation of a potential data center.
Common Dreams: https://www.commondreams.org/news/new-brunswick-ai-data-center - Reports on the New Brunswick City Council's vote to cancel an AI data center and build a park, highlighting resident concerns.
Onaquietday.org: https://onaquietday.org/2026/02/21/a-big-fck-you-to-big-tech-new-jersey-residents-defeat-ai-data-center/ - Details the New Brunswick council's decision, resident concerns about utility costs and environmental impact, and links to broader discussions about Big Tech.
The Inquirer: https://www.inquirer.com/news/new-jersey/ai-data-center-vineland-south-jersey-expansion-20260122.html - Discusses a separate, controversial data center construction in South Jersey, noting resident skepticism.
Dnyuz: https://dnyuz.com/2026/02/21/a-potential-data-center-was-replaced-with-a-park-in-new-jersey-after-locals-objected/ - Provides a concise summary of the New Brunswick event and mentions similar opposition in other cities.
app.com (Asbury Park Press): https://eu.app.com/story/news/local/land-environment/2026/02/05/vineland-residents-concerns-grow-over-dataone-data-facility-in-nj/87622098007/ - Focuses on concerns growing around a data center in the NJ Pinelands region (Vineland), presenting the industry's view on economic opportunities.
The Jersey Digest: https://thedigestonline.com/news/new-brunswick-ai-data-center-cancelled-park-housing/ - Confirms New Brunswick city officials voted to cancel plans for a 27,000-square-foot AI data center at 100 Jersey Avenue and discusses the amendment to the redevelopment plan.
Lemmy (via mbin.xi.ht): https://mbin.xi.ht/m/[email protected]/t/103937/A-Big-F-ck-You-to-Big-Tech-New-Jersey-Residents - A community discussion referencing the New Brunswick event and broader themes of tech company deals and community impact.
Patch (New Brunswick): https://patch.com/new-jersey/newbrunswick/new-brunswick-city-council-kills-proposal-build-ai-data-center-100-jersey - Provides specific details on the New Brunswick City Council's decision to kill the AI data center plan at 100 Jersey Avenue, noting resident concerns about utility bills.
CBS News Philadelphia: https://www.cbsnews.com/philadelphia/news/vineland-nj-artificial-intelligence-data-center/ - Reports on a town hall in South Jersey (Vineland) where residents voiced concerns about a proposed data center, and developers presented their plans and community initiatives.
ABC7NY: https://abc7ny.com/post/nj-lawmakers-concerned-surge-ai-data-centers-could-increase-water-electricity-costs/18618106/ - Discusses New Jersey lawmakers' concerns about the potential increase in water and electricity costs due to the surge in AI and data centers, citing a large data center in Piscataway.
The Jersey Vindicator: https://jerseyvindicator.org/2026/02/21/new-brunswick-rejects-data-center-plan-following-public-backlash/ - Confirms New Brunswick's rejection of a data center plan due to public backlash and details the unanimous council vote to amend the redevelopment plan for a park.