Mikayla Nogueira Tells Followers About Her Divorce

Beauty influencer Mikayla Nogueira has told her fans she is getting a divorce. She said it was a private decision and asked people not to guess why. Some followers are unsure if her announcement felt real.
By Newsroom | Celebrity News, Social Media |

A recent public statement by social media figure Mikayla Nogueira regarding her divorce has drawn considerable attention and criticism online. The announcement, intended to share a personal update with her followers, has instead ignited a discussion about the nature of influencer transparency and the public's perception of private matters.

Background of the Announcement

Mikayla Nogueira, a prominent beauty influencer, announced her divorce from husband Cody Hawken through a TikTok video. This revelation followed months of growing speculation among her followers, who had observed a decrease in Hawken's presence on Nogueira's social media platforms. Nogueira stated that the decision to divorce was made in 2025 and that the separation was amicable. She emphasized that the specific reasons for the divorce would remain private between her and Hawken, aiming to protect his privacy.

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Mikayla Nogueira's Divorce Roast Leaves Fans Reeling – Wealthy Influencer Criticised for Performative Relatability and Mansion Privilege - 1

  • Nogueira and Hawken had been married for two years.

  • Fans noted their unfollowing on social media, which fueled early rumors.

  • Nogueira asked followers to refrain from speculation and to avoid believing unverified information about the divorce's cause.

Public Reaction and Criticism

The manner of Nogueira's announcement and her subsequent content have led to significant backlash. Critics have accused her of "performative relatability," suggesting that her attempts to connect with her audience during a personal hardship felt staged or insincere. A particular point of contention was her apparent pivot back to regular content, including promotional material, shortly after sharing the news of her divorce.

  • Concerns over disclosure: Nogueira had previously shared details about Hawken's struggles with addiction and his time in rehab. While she stated she wished to protect him, some observers felt his past was already public due to her content.

  • Contrast in presentation: Her upbeat demeanor in a subsequent video, where she declared, "Baby, you don't need a man on Valentine's Day," was seen by some as a jarring contrast to the vulnerable admission of divorce. This has led to questions about the authenticity of her emotional display.

  • Perceived disconnect: Some followers found the rapid return to promotional content, especially in the context of a personal announcement, to be out of step with the gravity of a divorce.

Nogueira's Stance and Defense

In her video, Nogueira expressed a desire to control the narrative surrounding her personal life. She stressed that only she and Hawken knew the true reasons for their separation and asked for her followers' understanding.

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Mikayla Nogueira's Divorce Roast Leaves Fans Reeling – Wealthy Influencer Criticised for Performative Relatability and Mansion Privilege - 2

"The only people that know why Cody and I made this decision is Cody and I."

She also indicated a desire to protect Hawken from further public scrutiny, especially regarding his past issues. Nogueira maintained that despite the divorce, she and Hawken still love each other and do not regret their marriage. She has been adamant that any speculation about the divorce's cause is inaccurate.

Evidence and Circumstances

The public discussion is largely informed by Nogueira's own social media posts and statements made in interviews. The timing of her divorce announcement and the subsequent content she shared form the basis of the critical responses.

Mikayla Nogueira's Divorce Roast Leaves Fans Reeling – Wealthy Influencer Criticised for Performative Relatability and Mansion Privilege - 3

  • Video Announcement: Nogueira shared her divorce news via a TikTok video, appearing emotional at points.

  • Follow-up Content: Shortly after, she posted content that was perceived by some as overly cheerful and business-focused.

  • Past Content: References were made to earlier videos where Nogueira discussed Hawken's addiction and recovery.

Perspectives on Influencer Transparency

The situation raises broader questions about the expectations placed upon social media influencers regarding their personal lives.

Viewpoint A: Emphasis on Privacy

Some argue that Nogueira has the right to set boundaries regarding her personal life. From this perspective, her request for privacy concerning the divorce's specifics should be respected.

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  • Influencers are individuals with private lives that do not entirely belong to the public.

  • Attempting to protect a partner's privacy, even if past details were shared, is a valid choice.

  • Her statement about still loving Hawken suggests a complex emotional situation, not necessarily insincerity.

Viewpoint B: Expectation of Authenticity

Others contend that influencers who build their platforms on sharing personal aspects of their lives, often for engagement, create an expectation of authenticity. When a significant life event like a divorce occurs, the public anticipates a genuine, unvarnished account.

  • When personal struggles become content, a sudden shift away from that can appear disingenuous.

  • The rapid return to promotional activities may seem to prioritize commerce over personal well-being or the emotional weight of a divorce.

  • The claim of protecting privacy may be seen as selective, given previous disclosures.

Expert Commentary

Social media analysts have observed that the public often feels a sense of ownership over influencers they follow closely. This can lead to intense scrutiny when personal events are perceived as not being handled in a way that aligns with audience expectations.

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"Influencers cultivate a parasocial relationship with their audience. When they share personal vulnerabilities, the audience invests emotionally. A perceived lack of authentic emotional depth during a significant life event can feel like a betrayal of that investment."

Conclusion and Implications

Mikayla Nogueira's divorce announcement has highlighted the delicate balance influencers must strike between sharing their lives and maintaining privacy. The criticism she faces suggests that the public often seeks a level of emotional transparency that may not always align with an individual's desire to control their narrative or protect others.

  • The events underscore the complexities of parasocial relationships between influencers and their audiences.

  • Future disclosures may be viewed through the lens of this controversy, with audiences perhaps more critically assessing the authenticity of presented emotions.

  • The incident serves as a case study in the evolving expectations and scrutiny faced by public figures in the digital age.

Sources

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Frequently Asked Questions

Q: Did Mikayla Nogueira announce her divorce?
Yes, Mikayla Nogueira, a popular influencer, told her followers she is getting a divorce from her husband, Cody Hawken. She made a video to share the news.
Q: Why are some people unhappy with her announcement?
Some people feel her announcement did not seem honest. They also found it strange that she quickly went back to posting happy videos and ads.
Q: What does Mikayla Nogueira say about the divorce?
She said that she and Cody made the decision together and that it was a private matter. She also said they still care about each other and asked people to stop guessing why they are divorcing.