A stark warning echoes from Wales: Labour's electoral missteps in the Caerphilly byelection are not just historical footnotes but a potential blueprint for future defeats, with constituencies like Gorton and Denton now in the crosshairs. The party’s leadership seems to be walking a tightrope, flirting with the same tactical errors that allowed smaller, more agile parties to capitalize on voter disillusionment. Can Keir Starmer’s party break this cycle of self-sabotage before it’s too late?
The Specter of Caerphilly: A By-Election Echo
The political landscape in Britain is a volatile terrain, and recent events have laid bare Labour’s vulnerability. The Caerphilly byelection in October 2025 was more than just a local contest; it was a flashing red light for the Labour Party. While the victory of Plaid Cymru was celebrated as a triumph for Welsh nationalism, it was also a stark illustration of Labour’s shortcomings. According to Will Hayward, a journalist who closely follows Welsh politics, Labour made "four big errors" that contributed to their defeat. (The Guardian, Oct 24, 2025)
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"What Caerphilly showed was that he [Keir Starmer] and his party can be beaten handily." - Will Hayward
This wasn't just about losing a seat; it was about how they lost. The narrative that emerged from Caerphilly was one of a party seemingly out of touch, unable to connect with the very voters it claims to represent. The question now is: are these lessons being learned, or are they destined to be repeated in upcoming contests like Gorton and Denton? The stakes are undeniably high, not just for Labour’s electoral prospects but for the broader direction of British politics.
A Pattern of Underestimation? The Rise of the "Anti-Party"
Hayward's analysis points to a recurring theme: Labour’s struggle to counter the appeal of parties like Reform UK and, in the Welsh context, Plaid Cymru, when they position themselves as the "anti-Reform" or "anti-establishment" force. In Caerphilly, Plaid Cymru effectively filled this void, siphoning votes from a Labour party perceived as too centrist or too complacent.
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The dynamics at play are complex. Reform UK, despite often polling poorly in terms of forming a government, has demonstrated a potent ability to mobilize voters who feel ignored by the mainstream. As Hayward noted in an earlier piece:
Many voters express desires for specific types of coffee (cappuccino, latte, flat white), symbolizing a broad agreement on a core need (coffee) but divergence on the specifics.
Similarly, a significant portion of the electorate may agree on wanting change but disagree on the precise form that change should take.
Crucially, only "one in four people want them [Reform UK] in government," suggesting their appeal is more about protest and dissatisfaction than a genuine mandate for power. (The Guardian, Jun 27, 2025)
This presents a dilemma for Labour. How do you appeal to a broad electorate when specific factions are drawn to the clear, albeit often populist, messaging of parties like Reform UK? The Caerphilly byelection suggested Labour hadn’t found the answer, and Hayward’s warning implies they are on a path to repeating this oversight.
Labour's Caerphilly Conundrum: Four Key Errors
While the exact "four big errors" aren't detailed in the provided snippets, the overarching message from Hayward's analysis suggests a fundamental disconnect. We can infer the nature of these mistakes based on broader political commentary and the outcomes observed:
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Misjudging the Electorate's Mood: Did Labour underestimate the depth of anti-establishment sentiment or the specific grievances driving voters in Caerphilly?
Failure to Mobilize Core Supporters: Were Labour’s traditional voters energized and motivated, or did they stay home or defect?
Inadequate Campaign Messaging: Was Labour's campaign too generic, failing to resonate with local concerns or differentiate itself effectively from other parties?
Underestimating the Appeal of "Protest Votes": Did Labour fail to recognize how effectively Plaid Cymru (or potentially Reform UK in other seats) could channel dissatisfaction into votes against the incumbent?
The implications for Gorton and Denton are clear: if these same strategic blunders are not addressed, the results could be eerily similar.
Reform UK's Volatility and the Journalist Under Fire
The political arena isn't just a battleground of ideas; it's also a space where tactics and temperament collide. The conduct of Reform UK, particularly its communications wing, has been called into question. Will Hayward himself faced a vulgar personal attack from a Reform UK communications chief after writing about the party's failure to elect a leader in Wales.
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"Leaked WhatsApp messages… show Mr Sumner. A newly-elected Reform UK councillor also refused to answer questions… They despise and abuse anyone who questions them or seeks to hold them to account." (HoldtheFrontPage, Dec 4, 2025)
This incident highlights a concerning aspect of the political discourse: a tendency towards aggression and avoidance of scrutiny from certain parties. It raises questions about:
The Maturity of Reform UK: Does this aggressive stance reflect a strategic decision or a sign of internal disarray and a lack of robust debate?
Accountability in Politics: How can journalists and the public hold political parties accountable when they resort to abuse and refuse to engage with critical questions?
The Broader Impact on Discourse: Does this type of behavior elevate or degrade the quality of political discussion in Britain?
This personal attack, while seemingly a side issue, underscores the charged atmosphere and potentially fragile foundations of some political movements, and it also speaks to the importance of independent journalism that is willing to ask the hard questions.
The Independent Journalist: A Vital, Difficult Path
Will Hayward’s personal journey offers a glimpse into the modern media landscape and the challenges faced by independent journalists. Having transitioned from Wales Online to launch his own Substack newsletter, Hayward has emphasized the financial and editorial challenges of going solo.
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Financial Realities: Hayward described the move as a "no-brainer" financially, suggesting a belief in the direct revenue model, but also noted the need to work "far more hours." (Press Gazette, Feb 3, 2025)
Editorial Independence: While relishing the freedom, he misses the collaborative environment of a newsroom, where ideas could be "bounced off" colleagues to assess their newsworthiness.
Business Acumen: The "business side of journalism" has proven more demanding than the craft itself.
Hayward’s venture highlights a critical point: the increasing reliance on independent voices like his to provide nuanced analysis, particularly on regional politics where national outlets may not have the same depth of coverage. His newsletter, focusing on Welsh politics, serves as a vital counterpoint to broader narratives. The fact that he is now pointing out Labour’s potential electoral pitfalls in England underscores the relevance of his independent voice beyond Wales.
Conclusion: A Crossroads for Labour and British Politics
The Caerphilly byelection was a wake-up call for Labour, and if the party fails to heed its lessons, the consequences could be severe. The specter of repeating those mistakes in Gorton and Denton is a genuine concern, particularly given the growing influence of parties like Reform UK that skillfully tap into voter discontent.
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The aggressive tactics employed by some within Reform UK, as evidenced by the attack on Will Hayward, highlight a concerning trend in political communication, raising questions about accountability and the health of democratic debate.
Meanwhile, the independent journalism Hayward represents is more crucial than ever, offering deep dives and critical analysis that might be overlooked in a saturated media environment.
The path forward for Labour requires more than just policy adjustments; it demands a fundamental recalibrating of its understanding of the electorate and a more robust, less defensive, engagement with criticism. For the wider political system, it calls for a renewed commitment to reasoned debate and accountability, moving away from vitriol and towards substantive discussion. The coming months will reveal whether Labour has truly learned from Caerphilly, or if Gorton and Denton are set to become the next chapter in a disheartening story of missed opportunities.
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Sources:
Hayward, Will. (2026, February 06). Labour made mistakes in its Caerphilly byelection defeat. It may be about to repeat them in Gorton and Denton. The Guardian. https://www.theguardian.com/commentisfree/2026/feb/06/labour-mistakes-caerphilly-byelection-gorton-denton
Hayward, Will. (2025, October 24). Labour made four big errors in its Caerphilly byelection defeat. Here’s how to avoid them in Gorton and Denton. The Guardian. https://www.theguardian.com/commentisfree/2025/oct/24/labour-mistakes-caerphilly-byelection-gorton-denton
Hayward, Will. (2025, June 27). Here is the single thing Labour can do to see off Reform and make British politics work. The Guardian. https://www.theguardian.com/commentisfree/2025/jun/27/labour-reform-uk-british-politics-nigel-farage
HoldtheFrontPage. (2025, December 04). Reform UK comms chief brands journalist Will Hayward a "c*". Journalism News from HoldtheFrontpage. https://www.holdthefrontpage.co.uk/2025/news/reform-uk-comms-chief-brands-prominent-journalist-a-c/
Press Gazette. (2025, February 03). Will Hayward says quitting Wales Online to launch Substack was financial 'no-brainer'. https://pressgazette.co.uk/newsletters/will-hayward-newsletter-substack-wales-online-reach-politics/
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