"She’s crediting her mother, Kris Jenner, for what she now describes as being 'conned' into joining the reality TV empire."
The Genesis of a Phenomenon
Kris Jenner pitched the idea of a reality show to her daughters, Khloé, Kourtney, and Kim, when their primary focus was on the success of their retail venture, Dash. Khloé Kardashian, speaking on The Morgan Stewart Show, recounted that neither she nor her sisters initially expressed interest in the prospect of having cameras document their lives. The sisters were deeply invested in managing their clothing boutique, Dash, a family endeavor funded by a credit card opened by their late father, Robert Kardashian.
This sentiment was echoed across multiple accounts, with Khloé emphasizing that her focus, alongside Kourtney, was solely on the business. "It was just me and Kourt," she stated, highlighting the extent of their hands-on involvement, which included tasks like cleaning and tax preparation.
Dash's Rocky Road and the Pitch
The push to establish Dash, with locations in Los Angeles, Miami, and New York, was a significant undertaking. The venture, however, faced its challenges. A Dash employee was reportedly held at gunpoint at the Calabasas store about a year before its closure, a jarring incident according to reports from TMZ. This period predated the show's premiere.
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While the show, Keeping Up With the Kardashians, eventually became a massive success, Kris Jenner's initial objective, according to reports, was to leverage the platform to gain publicity for her daughters' various fashion ventures. Though the original plan to promote Dash and other businesses didn't unfold precisely as envisioned, the reality show undoubtedly opened numerous doors and opportunities for the entire family.
Divergent Paths and Business Ventures
Currently, while Khloé Kardashian remains an investor and ambassador for her brand, Good American, her active involvement in its daily operations has reportedly decreased. Her current focus appears to be on her podcast and her new product line, Khloud. Kim Kardashian, likewise, has been busy with her own growing empire, including SKIMS and KKW Beauty, and a fragrance line.
Background
Keeping Up With the Kardashians first aired on E!, launching a multi-year run that chronicled the lives of the Kardashian-Jenner family. The show has been credited with launching the careers of its prominent cast members into global stardom and has spawned numerous spin-offs.
