Jio Studios has finalized a distribution deal for the Ram Charan-led film 'Peddi', targeting a wide release across North India in both Telugu and Hindi. This strategic move, announced on May 12, 2026, signals a significant expansion of Jio Studios' theatrical distribution capabilities.
The acquisition of North India distribution rights for 'Peddi' by Jio Studios marks a substantial push into the Hindi belt for the studio, building on recent successes in theatrical distribution, notably with the 'Dhurandhar' franchise.
The film, a sports drama set in 1980s Andhra Pradesh and directed by Buchi Babu Sana, is scheduled for a worldwide theatrical release on June 4, 2026, with premiere shows on June 3. Starring Ram Charan in a 'raw, rooted character' portrayal, 'Peddi' also features an ensemble cast including Shiva Rajkumar, Divyenndu Sharma, Jagapathi Babu, Boman Irani, Sai Kumar, and a special appearance by Shruti Haasan. The music is composed by A.R. Rahman.
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This distribution arrangement aims to leverage Ram Charan's pan-India appeal and a narrative centered on multiple sports, including wrestling, cricket, and running, to capture audiences in Hindi-speaking markets. Jio Studios' extensive distribution network is expected to secure significant screen presence in both multiplexes and single-screen cinemas across North India.
Studio's Growing Distribution Footprint
The 'Peddi' deal follows a series of recent theatrical acquisitions by Jio Studios, including films like 'Thamma', 'Ikkis', the 'Dhurandhar' series, and 'Raja Shivaji'. The studio launched its in-house distribution vertical in 2025 and has since established a broad network of distribution offices across India. The success of the 'Dhurandhar' duology in theatrical run is cited as a key factor in solidifying Jio Studios' position as a major player in the exhibition space.
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The film's marketing efforts have already generated considerable buzz, with the makers releasing a 'pehalwan glimpse' on Ram Charan's birthday that reportedly impressed audiences. The trailer for 'Peddi' is slated for release on May 18, 2026. With projects like 'Peddi' and 'Cocktail 2' now part of its slate, Jio Studios is emphasizing its comprehensive distribution network across the country.
