Givenchy Fall 2025 Campaign Shows More Women Working Together

Givenchy's Fall 2025 campaign is different this year, showing many women working together instead of just one person. This is a big change from their old ads.
By Newsroom | Fashion, Luxury |

Givenchy's latest advertising effort for its Fall/Winter 2025 collection shifts focus from a singular vision to a shared experience. The campaign, guided by Creative Director Sarah Burton, features a diverse group of women, including models, collaborators, and makeup artists, in what appears to be a celebration of their collective contributions. This approach seems to move away from previous Givenchy campaigns, aiming for a more open and participatory aesthetic.

The campaign images showcase women in various poses, often appearing in candid interactions, a departure from the more polished and sometimes severe imagery historically associated with the brand. The collection itself, Burton's debut for Givenchy, is echoed in the campaign's presentation, ranging from youthful energy to sophisticated elegance.

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A Celebration of Women and Collaboration

Sarah Burton's vision for this campaign centers on the women who inspire her and the collaborative process within the fashion house. This is evident in the choice of subjects and the overall tone of the imagery.

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  • Inspiration Source: Burton stated her inspiration comes from "the beauty of all women, including my team."

  • Team Inclusion: The campaign deliberately includes individuals from her team, such as makeup artist Lucia Pieroni and stylist Camilla Nickerson.

  • Diverse Representation: The featured models include Adut Akech, Vittoria Ceretti, Nyaduola Gabriel, Kaia Gerber, Eva Herzigova, Emeline Hoareau, and Liu Wen. Notably, older models like Eva Herzigova and Schorr, aged 62, are present alongside younger talents.

  • Mimicking Debut Collection: The campaign's presentation is said to mirror the inclusivity and range seen in Burton's initial collection, which debuted in March 2025.

Visual Narrative and Aesthetic Choices

The visual direction of the campaign suggests a move towards a more authentic and conversational feel, aiming to capture genuine moments rather than staged perfection.

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  • Candid Moments: Images are described as having "smiles and unposed hand gestures," evoking the feeling of a "lively conversation."

  • Photographic Style: Photographer Collier Schorr is credited with capturing subjects in a way that highlights their "unique personalities and relationships within the creative team."

  • Emphasis on Presence: The campaign aims to build its narrative on "conversation, collaboration, and connection," moving away from what some describe as "aloof perfection."

  • Archival Reinterpretation: The campaign offers a "contemporary reinterpretation of the French house's archive," suggesting a blend of heritage and modernity.

Expert and Media Observations

Industry publications have noted the distinct approach taken by Sarah Burton with this campaign.

  • Shift in Tone: Publications observe a deliberate shift from "darkly romantic severity" to a style that emphasizes "vulnerability, warmth, and collective authorship."

  • Conversational Approach: The campaign is characterized as a "conversation" rather than a forceful statement, with its impact potentially being "more enduring than any billboard slogan."

  • Diversity and Inclusivity: The focus on an "eclectic mix of models, makeup artists, stylists, and photographers" is seen as a deliberate embodiment of diversity and inclusivity.

Conclusion and Implications

Givenchy's Fall/Winter 2025 campaign, under Sarah Burton's creative direction, marks a notable shift in its brand narrative. By foregrounding collaboration and featuring a diverse array of women both on and off the runway, the campaign signals a commitment to a more inclusive and relational approach to fashion communication. This strategy appears designed to build a new brand lexicon centered on "presence, participation, and solidarity," potentially resonating with a contemporary audience that values authenticity and shared experience. The success of this approach will be further evaluated as the campaign's reach extends.

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Frequently Asked Questions

Q: What is the main idea of the Givenchy Fall 2025 campaign?
The new Givenchy Fall 2025 campaign, led by Sarah Burton, focuses on women working together. It shows models, makeup artists, and stylists as a team.
Q: How is this campaign different from older Givenchy ads?
This campaign shows women in more natural, unposed pictures, like they are talking. Older ads were often more serious and perfect.
Q: Who is featured in the Givenchy Fall 2025 campaign?
The campaign features many women, including models like Adut Akech and Kaia Gerber, and team members like makeup artist Lucia Pieroni. It includes both young and older women.
Q: What does Sarah Burton say about the campaign?
Sarah Burton said she was inspired by the beauty of all women, including her team. She wanted to show how they work together.
Q: What is the new style for Givenchy?
The new style for Givenchy is more about talking, working together, and connection. It aims to feel more real and warm, not distant or perfect.