Recent studies highlight how physical beauty standards vary across different age groups, from Baby Boomers to Gen Z. While some commonalities exist, generational divides emerge in what is considered the "perfect" man and woman. This analysis examines survey data and AI-generated insights to understand these varied perceptions.
Shifting Sands of Beauty Standards
Surveys conducted among different age demographics reveal a complex landscape of beauty ideals. These perceptions are influenced by cultural shifts and the information available to each generation. Understanding these differences provides insight into evolving societal values regarding physical appearance.

Examining Generational Ideals
Gen Z: For women, Gen Z's ideal features include almond-shaped brown eyes, a button nose, a heart-shaped face, and full lips. For men, almond-shaped brown eyes, button noses, full lips, and an inverted triangle face shape are favored.
Millennials: While specifics for this group are not detailed separately in the provided data, the study that generated Gen Z's preferences also included Millennials.
Gen X: Ideal Gen X women are described as having almond-shaped brown eyes, a button nose, full lips, a round face shape, and straight, light blonde hair of medium length.
Boomers: Rounded brown eyes, a button nose, full lips, and a rounded face shape are popular for women in this generation.
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"Experts from the CREO Clinic surveyed 1,000 Brits about the physical qualities they find most appealing. And the results revealed how our preferences change with age."
The CREO Clinic survey of 1,000 Brits suggests a direct correlation between age and preferred physical attributes.
AI's Interpretation of Physical Perfection
Artificial intelligence has also been employed to define ideal male and female appearances. These AI-generated models suggest distinct preferences:

Ideal Women (AI): Characterized by blonde hair, olive skin, brown eyes, and slim figures. Thirty percent of these AI-generated individuals had brown eyes, with over half possessing olive skin.
Ideal Men (AI): Depicted with dark eyes, chiselled cheekbones, and defined muscles.
AI analysis points to a confluence of traits like blonde hair, olive skin, brown eyes, and a slim build for women, and darker features with muscular definition for men, as ideal.
Beyond Physical Attributes
It is noteworthy that preferences extend beyond purely physical traits, particularly for younger generations. For instance, Gen Z women increasingly value shared political views and kindness in partners, sometimes prioritizing these over traditional markers like a stable job.
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"Liberal young women value shared political views more than a partner’s stable job."
Furthermore, Gen Z appears to be adopting a more conservative approach to relationships and sex compared to previous generations like Millennials. This suggests that societal ideals are not solely confined to physical appearance but encompass broader values and relationship dynamics.
Gen Z's priorities in relationships indicate a move towards valuing shared beliefs and emotional connection over purely economic or superficial factors.

Conflicting Perspectives on Beauty
The data presents a nuanced picture, where different methods yield varying results. The CREO Clinic's survey, based on human respondents, outlines specific features preferred by different generations. In contrast, AI-driven interpretations provide a more generalized aesthetic, highlighting features like hair color, skin tone, and body type.
| Study Method | Focus | Key Features (Women) | Key Features (Men) |
|---|---|---|---|
| CREO Clinic Survey | Generational Preferences | Eye shape/color, nose shape, lip shape, face shape, hair color/length | Eye shape/color, nose shape, lip shape, face shape |
| AI Analysis | Generalized Ideal Physical Attributes | Blonde hair, olive skin, brown eyes, slim figure | Dark eyes, chiselled cheekbones, defined muscles |
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While human surveys capture generational nuances in facial features, AI interpretations offer broader aesthetic archetypes.
Conclusion and Implications
The exploration into "perfect" physical appearances across generations reveals a dynamic and multifaceted understanding of beauty. Generational surveys like the one by the CREO Clinic demonstrate a detailed breakdown of preferred facial structures and hair types, showing distinct trends among Gen Z, Gen X, and Boomers. Concurrently, AI-generated ideals offer a more generalized vision, emphasizing complexion, eye color, and body shape.
The data underscores that:
Generational Differences Exist: Specific features like eye shape and face structure preferences vary significantly by age group.
AI Offers Broad Archetypes: AI-generated ideals tend to focus on overarching physical characteristics such as hair color, skin tone, and build.
Values Beyond Appearance Matter: For younger generations, interpersonal qualities and shared values are increasingly important in defining desirable partners, suggesting a shift in what constitutes "perfection."
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These findings suggest that beauty is not a fixed concept but is continuously reshaped by individual experiences, cultural influences, and the evolving priorities of each generation. Further investigation could explore the societal factors that contribute to these diverse preferences and the potential impact of these ideals on self-perception and societal pressures.
Sources
Daily Mail: Reveals: What the 'perfect' man and woman look like, according to Gen Z, Millennials, Gen X, and Boomers. Published 12 hours ago. https://www.dailymail.co.uk/sciencetech/article-15542117/perfect-man-woman-Gen-Z-Millennials-Gen-X-Boomers.html
Context: This article details the findings of a survey concerning generational preferences for physical features in men and women, focusing on specific facial and hair attributes.
The Sun: AI reveals what 'perfect' man & woman look like & gives them 'ideal bodies'. Published May 16, 2023. https://www.the-sun.com/tech/8136410/ai-reveals-perfect-man-woman-ideal-body-type/
Context: This report discusses artificial intelligence's interpretation of ideal physical characteristics for men and women, including body types and specific features.
NETFM: Revealed: What the 'perfect' man and woman look like, according to Gen Z, Millennials, Gen X, and Boomers. Published 12 hours ago. https://www.netfm.net/news/science-and-technology/revealed-what-the-perfect-man-and-woman-look-like-according-to-gen-z-millennials-gen-x-and-boomers/
Context: This article corroborates the findings of the Daily Mail report, highlighting a survey by the CREO Clinic on physical appeal across different age groups.
InStyle: Gen Z Style Can Be Boiled Down to These 8 Fashion Looks. Published October 1, 2025. https://www.instyle.com/gen-z-style-8685334
Context: This article focuses on fashion trends defining Gen Z style, emphasizing individuality and oversized silhouettes, which is contextually relevant to understanding Gen Z's broader aesthetic preferences.
IF STUDIES: The One Role Gen Z Women Still Want Men to Play. Published 3 days ago. https://ifstudies.org/blog/the-one-role-gen-z-women-still-want-men-to-play
Context: This piece explores the values Gen Z women prioritize in relationships, such as shared political views and kindness, indicating a broader scope of desirable traits beyond physical appearance.
Fortune: Gen Z has a different attitude toward one-night stands than millennials did 20 years ago. Their idea of marriage has changed too. Published February 13, 2025. https://fortune.com/2025/02/13/gen-z-millennials-relationships-sex-marriage/
Context: This article discusses Gen Z's evolving attitudes towards relationships and intimacy, suggesting a more conservative and serious approach compared to Millennials, which adds to the understanding of Gen Z's values.