Bad Bunny Wears Zara at Super Bowl, Sings in Spanish

Bad Bunny performed at the Super Bowl halftime show wearing clothes from Zara. He sang his whole set in Spanish. Many people think this was a way to show that fashion and culture are changing.
By Newsroom | Music, Sports |

The Super Bowl halftime show is a global stage, a moment where performance, sport, and fashion converge. This year, Bad Bunny's choice of attire generated considerable discussion, with many noting his decision to wear pieces from Zara, a high-street retailer, rather than traditional haute couture. This move, alongside his performance delivered entirely in Spanish, has been interpreted as a deliberate signal about shifting cultural and fashion hierarchies.

‘A statement about power shifting’: why Bad Bunny wore Zara for his Super Bowl show - 1

  • The performance took place during Super Bowl LX (as per multiple sources).

  • Bad Bunny delivered his entire set in Spanish, a first for the event.

  • His primary outfit featured a collared shirt and tie, cropped trousers, Adidas trainers, and a football jersey with "Ocasio" on the back, later augmented with a cream double-breasted blazer.

  • He also wore an 18-carat yellow gold Audemars Piguet watch with a malachite dial and Adidas BadBo 1.0 sneakers.

Cultural Significance and Fashion's Evolving Landscape

Bad Bunny's decision to incorporate Zara into his Super Bowl wardrobe has been widely seen as more than just a stylistic choice. It has been framed as a deliberate statement challenging conventional notions of fashion prestige.

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‘A statement about power shifting’: why Bad Bunny wore Zara for his Super Bowl show - 2

  • Challenging Fashion Norms: The performer, known for his bold fashion statements and Grammy win for Album of the Year, could have easily been dressed by any luxury designer. His selection of Zara is interpreted as a rejection of established fashion hierarchies.

  • Democratic Fashion: The brand Zara is described as one of the "most democratic fashion brands." This suggests an intent to make high-profile fashion accessible and relatable, aligning with a broader cultural shift.

  • Personal Tribute: The jersey worn had "OCASIO 64" on the back, a nod to his mother's surname and birth year, adding a layer of personal significance to the public statement.

Language, Identity, and Global Reach

The performance's lyrical content and the artist's fashion choices have been viewed as interconnected elements reflecting a changing global cultural landscape.

‘A statement about power shifting’: why Bad Bunny wore Zara for his Super Bowl show - 3

  • Spanish as Lingua Franca: Performing entirely in Spanish at such a widely viewed event highlights the growing influence of non-English languages in popular culture. It suggests that English is no longer the sole dominant language in pop music.

  • Centering Puerto Rican Identity: The use of Spanish lyrics and the deliberate choice of fashion are seen as ways to center Puerto Rican identity on a major US platform.

  • "A Statement About Power Shifting": The combination of linguistic and fashion choices has been explicitly characterized by some observers as a "statement about power shifting" within the entertainment and fashion industries.

Interpretation and Reaction

The fashion community and the public have offered various interpretations of Bad Bunny's Super Bowl attire, with some praising the intentionality while others raise critical questions.

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‘A statement about power shifting’: why Bad Bunny wore Zara for his Super Bowl show - 4

  • Calculated Style: The choice of Zara is not viewed as accidental but rather as a "calculated style look." It reflects the artist's understanding of fashion as a tool for communication.

  • Ethical Considerations: The use of fast fashion, like Zara, has also brought forth discussions about labor conditions and the ethics of the fashion industry. Critics question how fast fashion "borrows the language of luxury."

  • Approachability vs. Status: The styling is described as balancing approachability with maintaining a sense of status, a common strategy for contemporary celebrities aiming to connect with a wide audience.

Expert Analysis

Several analyses suggest Bad Bunny's fashion choices on the Super Bowl stage were strategic and multifaceted.

"The pivot from couture to high street was not accidental, instead it underlined a growing theme in the artist’s fashion narrative: rejecting hierarchy in favour of style." - The Independent

"Bad Bunny’s decision to defy any theatrical fashion expectations on the Super Bowl stage tonight makes total sense when considering his long style history." - Vogue

"The message and its paradox… The styling did not entirely renounce luxury." - HIGHXTAR

Conclusion and Implications

Bad Bunny's selection of Zara for his Super Bowl LX halftime performance, alongside his all-Spanish set, signifies a deliberate engagement with cultural and fashion paradigms.

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  • The choice of high-street fashion over haute couture suggests a move towards greater accessibility and a challenge to traditional luxury hierarchies in fashion.

  • The performance in Spanish underscores the growing global influence of non-English languages in popular culture.

  • These choices collectively offer a commentary on identity, representation, and the evolving definition of cultural significance in a globalized entertainment landscape.

  • While the fashion community largely views the move as intentional and statement-making, it has also prompted necessary conversations regarding the ethics and implications of fast fashion.

Sources Used:

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Frequently Asked Questions

Q: What did Bad Bunny wear at the Super Bowl?
He wore clothes from Zara, including a shirt, tie, trousers, and a football jersey. He also wore a watch and sneakers.
Q: What language did Bad Bunny sing in?
He sang his entire performance in Spanish.
Q: Why did Bad Bunny wear Zara?
Many people think he wore Zara to show that fashion is changing and that regular stores can be part of big events. It was also a personal choice.
Q: Was this a big deal?
Yes, singing in Spanish and wearing high-street clothes at the Super Bowl was seen as a big statement about culture and fashion.